Acquisition Lead

JobsCloseBy Editorial Insights

MaintainX is seeking an Acquisition Lead to own and optimize its inbound growth engine across paid and organic channels, leading a team of performance marketers and ensuring pipeline, efficiency, and forecast accuracy, reporting to the VP of Growth Marketing & Strategy. You’ll build a scalable AI-native acquisition engine, allocate capital with precision, and manage a multi-channel portfolio with clean attribution metrics. The ideal candidate has 7+ years in B2B acquisition (SaaS preferred), 2+ years leading teams, and proven success scaling multi-million dollar pipelines, plus strong Excel/BI skills and AI fluency. When applying, quantify revenue impact and forecasting discipline, show automation and AI-driven experimentation, and highlight collaboration with senior leadership for our Toronto-based culture.

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

About the role:

We’re hiring an Acquisition Lead to own and optimize our inbound growth engine across paid and organic channels, reporting to the VP of Growth Marketing & Strategy. You will lead a group of seasoned performance marketers and be accountable for pipeline, operational efficiency, and forecast accuracy.

Your mandate is simple:

• Build a scalable, AI-native acquisition engine that drives predictable, revenue-efficient pipeline growth.
• Allocate capital with precision, continuously optimizing for pipeline, CAC, and long-term return.

What you’ll do:

• Revenue & Performance Ownership

• Own inbound pipeline and multi-quarter growth forecasting, grounded in conversion, velocity, and revenue assumptions.
• Deliver performance predictability — proactively managing variance, efficiency, and capital allocation.

• Leadership & Standards
  • Lead and elevate senior performance marketers by setting uncompromising standards for rigor, accountability, and strategic clarity.
  • Design structured planning, experimentation, and review cadences that eliminate siloed optimization and drive portfolio-level thinking.
• Operational Discipline
  • Implement documented channel strategies, revenue-linked scorecards, and defined experimentation frameworks before scaling spend.
  • Ensure clean attribution alignment, executive-ready reporting, and decisions grounded in measurable business impact, not channel optics.
• Channel & Portfolio Mastery
  • Maintain deep fluency across Paid Search, Paid Social, SEO/GEO, and cross-channel budget modeling, with the ability to audit, diagnose, and reset strategy when needed.
  • Optimize at the portfolio level, balancing efficiency curves and incremental return across channels.
• AI as Competitive Advantage
  • Build AI-enabled workflows that materially improve velocity, insight generation, forecasting accuracy, and operator leverage.
  • Use AI to increase experimentation speed and performance efficiency, not as embedded infrastructure.

About you:

• 7+ years in B2B acquisition/performance marketing (SaaS preferred).
• 2+ years managing performance marketing teams.
• Demonstrated success scaling inbound pipeline with multi-million dollar budgets.
• Deep expertise across Google Ads, LinkedIn, paid social, and SEO.
• Demonstrated experience scaling pipeline efficiently (not just traffic).
• Strong analytical capabilities (Excel/Sheets proficiency required).
• Experience with BI/reporting tools (Tableau, Looker, etc.).
• Strong understanding of attribution models and funnel metrics.
• Clear track record of experimentation and iterative optimization.
• You’ve thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed.
• AI Fluency (Required)

• Daily user of AI tools (ChatGPT, Claude, Perplexity, etc.).
• Experience applying AI to creative generation, data analysis, or workflow automation.
• Strong prompting skills and ability to QA AI outputs.
• Bias toward automation and operational leverage.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. 

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.