Alliance Marketing Manager, Technology Partners

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Alliance Marketing Manager, Technology Partners at Palo Alto Networks is a strategic in-office role based in Santa Clara, leading alliance marketing with technology partners to drive demand and pipeline through integrated campaigns, events, and content. You will liaison between BD, marketing, and partners, design multi-channel programs, manage SFDC campaigns, oversee events, and measure ROI with reports. The ideal candidate has 5-7+ years of enterprise marketing with a track record in partner marketing, strong cross-functional collaboration, cybersecurity familiarity preferred, and the ability to manage multiple timelines and budgets with travel as needed. To apply, tailor your resume to quantify pipeline impact, showcase partner outcomes, highlight content and field marketing, and demonstrate ownership of end-to-end programs.

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

Join our global ecosystems marketing team as an Alliance Marketing Manager, Technology Partners. This strategic role combines relationship building with marketing execution to drive demand through our technology partner ecosystem. We're seeking a collaborative marketing professional who excels at developing integrated co-marketing campaigns that deliver measurable pipeline results.

The Alliance Marketing Manager will strategically plan and execute integrated marketing campaigns with go-to-market technology alliance partners. This role requires a strategic mindset paired with strong execution capabilities and exceptional collaboration skills across internal teams and external partners.

This is an in office role 3 days/week in our HQ, Santa Clara CA 

Your Impact

Strategic Partnership Marketing

• Lead marketing strategy for multiple key strategic technology alliances, working with partners marketing counterparts to achieve business objectives

• Serve as primary marketing liaison between technology alliances BD teams, marketing, corporate communications and partners globally

• Conduct quarterly marketing reviews with alliance executives to ensure strategic alignment and optimize program performance

Campaign & Lead Management

• Design and execute multi-channel, integrated marketing campaigns across industry verticals to strengthen alliance visibility

• Set up and manage campaigns in SFDC with optimized tracking and reporting capabilities

• Maintain event list hygiene, upload contact lists, and provide event reporting

• Develop follow-up lead engagement plans including nurture campaigns for jointly developed leads

• Enable BDRs with targeted outreach sequences, CTAs, and comprehensive campaign information

• Track and report on lead status, marketing contribution, and sales conversion metrics

Event Marketing & Execution

• Own and drive partner events including webinars, user conferences, and joint marketing initiatives

• Manage end-to-end event execution: work-back schedules, and work cross-functionally with central services to develop registration pages, invitations, confirmations, and thank you pages

• Maintain and promote internal partner events calendar and create external-facing event calendar

• Interface with Field Marketing to coordinate partner event calendars and provide comprehensive reporting

Content & Communications

• Work cross-functionally and with partners to develop messaging and content strategy, content across the customer journey and for demand generation (e.g. joint solution briefs, whitepapers, videos, presentations)

• Execute amplification of partner releases, news, and events across social media (PANW handles) and Bambu platform

• Deliver monthly and quarterly communications to sales teams to establish consistent drumbeat about integrations

• Publish internal and external newsletters to build awareness and preference for technology partners and the program 

• Promote partner events through What's New, Sales Slack Channel, TheLoop, and Field Marketing newsletter

• Ensure content is findable and trackable, managing website updates to Alliances page

Cross-Functional Collaboration

• Build and maintain strategic relationships with key partners, alliance engagement managers, and internal stakeholders

• Interface with marketing operations and analytics teams to pull targeted contact lists based on past events and personas

• Collaborate with Campaign Marketing to align calendars and share partner content opportunities

Performance Management & Reporting

• Establish baselines and report on event highlights with comprehensive ROI measurement on partner marketing activities

• Compile and build monthly and quarterly performance reports with actionable insights

• Report on Alliances webpage traffic, conversion rates, and content usage metrics and trends

• Demonstrate measurable pipeline impact through strategic partnership initiatives

Qualifications

Your Experience 

• 5-7+ years of enterprise marketing experience with proven success in partner marketing roles

• Bachelor's degree in marketing or related field

• Track record of driving pipeline through technology alliance partnerships

• Experience with Technology Integration Partners

• Cybersecurity industry experience strongly preferred

• Strategic thinking with strong execution capabilities

• Exceptional collaboration skills in cross-functional environments

• Expertise across marketing disciplines: field marketing, digital marketing, industry events

• Strong content strategy and development, communication, reporting, and presentation skills

• Self-directed leadership with ability to manage multiple complex timelines and budgets

• Ability to travel as needed

   

Additional Information

The Team

Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $100000 - $163000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. 

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.