Area Sales Manager - North - Manchester-Scotland

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An Area Sales Manager is needed by Scandinavian Tobacco Group to lead the North region spanning Manchester and Scotland, combining field leadership with strategic account development. You will coach a team of Sales Representatives, build key relationships, and design territory plans to maximize revenue while monitoring market and regulatory changes. The role is 37.5 hours, four days in the field and one day at home, with a salary of £50,000–£60,000 plus a 10% bonus, a company car and extensive benefits. To apply, tailor your CV to show practical leadership and quantified sales results, highlight tobacco regulatory experience, confirm a full UK driving license, and be ready for a final interview presentation.

Salary: £50,000–£60,000 per annum, depending on experience, plus a 10% annual bonus.

Working Hours: 37.5 hours per week - This is a field-based role, with an expected working pattern of 4 days in the field visiting customers and supporting your team, and 1 day working from home for planning, administration, and virtual meetings.

ABOUT THE ROLE 

We have an exciting opportunity for an Area Sales Manager to join our UK Sales team. Your main responsibility will be to manage and lead a team of Sales Representatives, developing and implementing sales strategies and ensuring the achievements of sales targets within the area.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Sales Leadership: Lead, coach, and motivate a team of sales representatives to achieve their sales targets and objectives.
• Territory Management: Develop and maintain strong relationships with existing customers while identifying and cultivating new business opportunities.
• Sales Strategy: Develop and implement sales strategies to maximize revenue and market share within the assigned territory.
• Market Analysis: Stay updated on market trends, competitor activities, and industry regulations to adapt the sales strategy accordingly.
• Training and Development: Provide training and support to sales representatives, ensuring they have the knowledge and skills required to succeed.
• Budget Management: Manage the sales budget for the area and ensure that expenditures are in line with the company's financial objectives.
• Reporting: Prepare regular reports on sales activities, achievements, and challenges, and present them to the senior management team.
• Compliance: Ensure compliance with all legal and industry regulations, including age-restriction laws for tobacco products.

 WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• Bachelor's degree in business, sales, or a related field.
• Proven experience in sales management, preferably in the tobacco industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical and strategic thinking to develop effective sales plans.
• Familiarity with UK tobacco industry regulations and market dynamics.
• You will have a Full UK Driving License.

 WHAT'S ON OFFER

At Scandinavian Tobacco Group, we recognise that our people are key to our success. That's why we offer a competitive reward package designed to support your wellbeing, career development, and work-life balance.

• Competitive salary of £50,000–£60,000, depending on experience.
• 10% annual performance bonus.
• Company car and fuel card.
• 25 days' annual leave, plus your birthday off and bank holidays.
• Generous pension scheme 
• Private healthcare 
• Enhanced maternity and paternity leave.
• Paid sick leave.
• Life Assurance and Group Income Protection.
• Gym membership and employee discount vouchers.
• All the equipment you need to succeed, including a company phone and tablet.

You'll also be joining an international market leader where you'll have the opportunity to develop your career, lead a high-performing team, and make a real impact within a business that's investing in its future.

OUR HIRING PROCESS

Our recruitment process is designed to give you the opportunity to showcase both your leadership style and your capability to succeed in the role.

If your application is shortlisted, you can expect the following stages:

• Recruiter Screening – An initial conversation with our Talent Acquisition team to discuss your experience, motivations, and the role.
• First Interview – A competency-based interview focused on your leadership experience, people management, and coaching approach.
• Final Interview & Presentation – A final-stage interview including a short presentation, allowing you to demonstrate your commercial thinking, leadership capability, and approach to managing a high-performing sales team.

We aim to provide a positive, transparent, and engaging recruitment experience and will keep you informed throughout every stage of the process.

ABOUT SCANDINAVIAN TOBACCO GROUP

At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.