Assistant Manager - Marketing - City Walk

JobsCloseBy Editorial Insights

An Assistant Manager Marketing at City Walk Jumeirah Group supports the asset marketing plan by coordinating events and activations with agencies, delivering campaigns, and driving footfall and revenue through sponsorships and partnerships. You will manage agency timelines, seasonal décor for Ramadan and holidays, engage tenants, and collaborate with Dubai Holding and Dubai Tourism, while producing monthly and quarterly reports. Requirements: Bachelor’s in Marketing, five years in retail or mall marketing, experience with marketing plans budgeting and forecasting, social media on IG Facebook Snapchat and TikTok, and solid presentation and data analysis skills. To apply, emphasize quantified event wins, sponsorships, and stakeholder management, and tailor your resume and cover letter to City Walk goals.

Job Purpose: 

To support all tactical Marketing activities of the allocated asset(s) in line with the business objectives and approved marketing strategy.

Key Responsibilities: 

Event & Activation Management

• Support in planning and delivering events and activations with third-party entertainment providers and agencies, including signature events, government collaborations, and destination-wide programs.
• Assist in managing event agencies to design and execute annual entertainment and activation calendars, ensuring a mix of flagship and secondary events.
• Coordinate with agencies to develop and implement seasonal décor packages for key occasions such as Ramadan, Eid, Festive season, and National holidays.

Marketing Execution & Campaign Support

• Contribute to the execution of the retail asset’s marketing plans to drive footfall growth and achieve business objectives.
• Identify opportunities for revenue generation and cost optimization through sponsorships and strategic partnerships.
• Support the marketing team in implementing CSR initiatives aligned with brand values.

Communications & Stakeholder Engagement

• Liaise with advertising, PR, social media, and media-buying agencies to ensure timely delivery of campaigns and activations.
• Draft and dispatch key communications to retailers, ensuring follow-up and alignment.
• Maintain regular engagement with tenants to maximize their participation and exposure through marketing activations.
• Coordinate with strategic partners such as Dubai Holding and Dubai Tourism to amplify destination visibility.

Reporting & Analysis

• Prepare monthly and quarterly retail marketing reports, highlighting performance, insights, and recommendations.

Job Requirements :

• Bachelor’s Degree in Marketing
• Minimum 5 years of relevant retail & shopping mall experience. 
• Marketing & Business Plan writing
• Budget & Forecast capabilities
• Social Media knowledge & experience (IG, FB, Snapchat, TikTok)
• Presentation skills, Data Analysis & Report Writing