Assistant Manager-Performance Marketing

JobsCloseBy Editorial Insights

Landmark Group in the United Arab Emirates is seeking an Assistant Manager-Performance Marketing to own digital growth across paid and organic channels, tying Google Ads, Meta, TikTok, CRM and SEO to GA4 dashboards and driving CTR, CPC, ROAS and conversion rate through data driven optimization, A/B testing and strategic feedback on creatives. The role requires cross functional collaboration with media, CRM, content and product teams, ownership of performance reporting on Meta, Google and CRM platforms, and fluency with Pixel, GTM and GMC to coordinate fixes. To apply, showcase quantified cross channel wins, end to end campaign ownership, and a track record of translating analytics into business impact, aligning with Landmark’s omnichannel brands like Max, Splash and Homecentre.

Mandates (Must-Have Skills & Responsibilities):

• Digital Performance Ads – Strong understanding of digital channels, with the ability to connect performance insights across paid and non-paid platforms like Google Ads, Meta Ads, TikTok, CRM, and SEO
• Analytics & Tracking – Proficient in Google Analytics (GA4) and platform dashboards to evaluate campaign success and identify optimization opportunities.
• Conversion Optimization – Ability to drive improvement across KPIs like CTR, CPC, ROAS, and Conversion Rate by leveraging data insights and testing strategies.
• Creative Feedback – Capable of reviewing ad creatives and messaging across channels and providing strategic feedback to boost engagement and performance.
• Data Analysis & Reporting – Skilled at interpreting digital campaign data and converting it into meaningful business recommendations.
• A/B Testing & Experimentation – Hands-on experience in planning and reviewing A/B tests across creatives, messaging, or targeting approaches to enhance channel effectiveness.
• Tech & Platform Integration Awareness – Familiarity with tracking infrastructure such as Meta Pixel, Google Tag, and understanding of GMC (Google Merchant Center) and product catalogue setup to coordinate effectively with product/tech teams for fixes and improvements.

Key Responsibilities:

Digital Growth & Channel Ownership

• Lead performance tracking and growth initiatives across paid digital channels, including organic, direct, referral, CRM, and SEO.
• Monitor performance across all digital touchpoints and recommend optimization based on trends and analytics.
• Own campaign performance reporting across Meta, Google, and CRM platforms.
• Connect insights across channels to present a holistic view of campaign effectiveness and growth impact.
• Evaluate digital channel health and recommend data-backed strategies to drive KPIs such as engagement, ROAS, CAC, and retention.

Campaign & Performance Insights

Collaboration

• Act as the performance lead across internal teams — bridging insights with action plans.
• Align with media, CRM, content, and product teams to ensure unified performance direction.
• Support monthly reviews with synthesized reports and forward-looking recommendations

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.