Associate Director, Global Brand Activation (all genders)

JobsCloseBy Editorial Insights

Merck Group seeks an Associate Director, Global Brand Activation to translate strategic priorities into integrated campaigns across channels, including AI-driven media, while upholding brand identity and governance globally from Darmstadt. You will lead campaigns, thought leadership, and reputation programs, manage external agencies, and turn complex science into compelling narratives that resonate across diverse stakeholders. The ideal candidate brings broad branding and communications experience, strong cross-functional leadership in international settings, and fluency with paid, owned, earned, and AI-enabled channels, plus hands-on execution. To apply, tailor your résumé to show multi-channel activation, governance, agency management, storytelling, and measurable outcomes with regional impact.

Work Your Magic with us!  

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

Your Role

Corporate brand activation is where strategy becomes experience — and this role sits at the heart of it. As Associate Director, Global Brand Activation, you will translate strategic brand priorities into integrated activation programs, communication initiatives, and stakeholder engagement activities that strengthen brand visibility, reputation, and differentiation across global audiences. You will connect branding, communications, media, visual identity, content, and emerging AI-driven ecosystems into coherent and impactful brand experiences, ensuring consistent expression across every channel and touchpoint. Operating with considerable autonomy, you will lead the development and activation of corporate brand campaigns, thought leadership initiatives, and reputation-building programs, while steering external creative, communications, and media agencies to deliver high-quality, brand-aligned outcomes. You will act as a steward of the corporate brand identity, supporting the continuous evolution of brand guidelines and governance frameworks. A key dimension of this role is the ability to translate complex scientific, technological, and business content into compelling narratives and activation concepts for a broad range of stakeholders — making this an exceptional opportunity for a multidisciplinary branding professional ready to shape how a global science and technology company is seen, heard, and experienced.

Who You Are

• You hold a degree in Communications, Branding, Marketing, Media, Business, Design, or a related field, or bring equivalent professional experience
• You have substantial professional experience in corporate branding, communications, brand management, or comparable roles in agency and/or corporate environments
• You bring broad expertise across branding, communications, media, content, stakeholder engagement, and brand activation, with the ability to connect these disciplines into coherent activation initiatives
• You have a solid understanding of brand-building principles, reputation management, and paid, owned, earned, and AI-driven media channels, and their role in strengthening corporate brand visibility
• You are experienced in translating strategic objectives into multi-channel communication and activation initiatives, and in managing external creative, communications, and media agencies within complex international environments
• You have a strong interest in emerging technologies and a clear understanding of how AI may influence brand visibility, discoverability, content creation, and future activation approaches
• You combine strategic thinking with hands-on execution, and bring excellent communication, collaboration, facilitation, and influencing skills to cross-functional environments

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!