Bauer: PROSHARP Sales Advisor

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Bauer is seeking a PROSHARP Sales Advisor to join fulltime onsite in Calgary or Edmonton and cover Western Canada, driving territory results through retail partners, on ice demos, staff training and replenishment across the skate ecosystem while managing travel budgets and coordinating with Bauer sales reps. You’ll lead activations at tournaments, educate store teams on blade fitting and profiling, and maintain a territory dashboard to track growth and sell-through while building strong relationships with owners and back shop staff. Ideal candidates have 3-4 years in retail or commercial sales, solid sharpening and profiling knowledge, and comfort with 60-70% travel. To apply, tailor your resume to show measurable demos and outcomes, highlight cross functional teamwork and customer relationships, and demonstrate alignment with Bauer values, the annual incentive plan, and generous benefits.

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:   

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a PROSHARP Sales Advisor?

As a PROSHARP Sales Advisor, you’ll be responsible for building and executing sales targets, driving sell-thru using demos and staff training, and identifying replenishment opportunities across the skate ecosystem. You'll also manage your territory budget and play a key role in activating the brand at the grassroots and retail levels. If you're an activation specialist who thrives on ownership and results, we want to hear from you.

Candidates should be located in the Calgary or Edmonton area to cover the Western Canada region.

Essential Job Functions & Responsibilities:

• Drive territory results with our retail partners within your territory for both commercial and home machines, working hand in hand with the Bauer sales reps within your territory.
• Lead on-ice demos, in-store training and education of machines.
• Manage your travel and expense budget, providing quarterly check-ins.
• Provide basic service on commercial machines, and ensure dealers are signing up for annual service through the booking services calendar.
• Communicate bi-weekly with Bauer sales reps on opportunities and challenges you are seeing in the field.
• Integrate with sales reps on replenishment opportunities within the skate ecosystem (footbeds, socks, steel, etc.)
• Analyze market opportunities through a dashboard tracker for your territory that you will maintain.
• Maintain great working relationships with store owners, managers and back-shop staff.
• Track monthly results within your territory and identify opportunities to grow and drive sell thru.
• Collaborate and share best practices with other advisors.
• Lead activations at tournaments and team fittings – providing live demo’s, explaining features and benefits of our product offering. (example – home machine or profiling)
• Assist with skate ecosystem training of staff – Blade Fitting, Orthotics, Custom, etc.

Qualifications:

• Minimum 3-4 years of experience in retail sales or commercial sales or digital sales and/or channel marketing.
• High level background knowledge in sharpening and profiling in the hockey marketplace.
• Experience in tracking, managing sales results.
• Strong understanding of competitive landscape, retail landscape and their buying behavior of hockey.
• Excellent interpersonal skills and ability to effectively communicate at all levels of organization, as well with hockey crazed families (our consumer).
• Ability to work in a fast-paced, dynamic environment.
• Adjust quickly to changing priorities and business needs.
• 60-70% Travel as needed and/or required by essential job functions.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s Annual incentive plan. We also offer one of the most generous benefits packages around including a retirement savings plan with employer match, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.