Brand Group Manager Gogo Squeez (M/W/X)

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Bel Group is seeking a Brand Group Manager to lead a category strategy for GoGo squeeZ and Pom'Potes, reporting to the Global Brand Innovation Director and uniting portfolio design, NPD and cross-functional execution across US and France. You’ll shape a five-year growth vision, build a compelling business case, steer end-to-end product development and manage partnerships to accelerate speed to market. The ideal candidate has 10+ years in innovation and portfolio strategy in FMCG or food, strong strategic and collaboration skills, an entrepreneurial mindset, and fluent English with French a plus. To apply, tailor your CV to showcase end-to-end NPD impact, quantified growth, international teamwork, and the ability to turn bold ideas into practical roadmaps backed by consumer insights.

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

Starting date:

Starting date : ASAP

Job Description Summary

Bel Group is looking for a Brand Group Manager to join the Global GoGo squeeZ / Pom'Potes team.

Reporting to the Global Brand Innovation Director, the Brand Group Manager will define and drive a brand-new category growth strategy across multiple platforms, markets and business models.

The role combines portfolio leadership, innovation strategy, business development and cross-functional orchestration to build the next growth engine for GoGo squeeZ / Pom'Potes.

The Brand Group Manager will drive strategic choices and will lead the successful development and deployment of this global new category roadmap.

Having successfully developed fruit offerings for both children and adults, we are now ready to initiate a new phase focused on a new category to strengthen our mission of providing healthy snacks for all, for good.

Mains Missions & Responsibilities

Your mission, should you choose to accept it, is to is to lead a brand-new category strategic vision, portfolio design process and the execution of its road map!

• Set the strategic frame

• Define the global new category growth vision and strategic ambition for the next years.
• Build strategic recommendations supported by consumer, business and market insights

• Define and lead our ultimate brand-new category portfolio composed of multiples verticals & concepts for the next 5 years

• Deliver a business case: including size of the prize, potential, competition and source of business
• NPDs from design to execution > What need state, occasion, target, commercialization and launch plan 
• What role and Job-To-Be-Done for each concept within the portfolio
• Challenge: Make this new category attractive and tasty > play with crunchy, seasoning, fermented… > #partnerships    
• GGS DNA: Joyful . Positive Nutrition . Ultra Convenient

• Lead all the New Product Development steam activities to secure relevance and T2Market acceleration

• Lead the global portfolio design activities and global Product Development process
• Contribute to US & FR parallel New Product Development streams led locally to ensure relevance with global strategy and foster global synergies while securing 2017 local launch
• Understand synergies and capabilities to potentially leverage other category strengths

• Coordinate & influence the multiple partnership steams to secure relevance and Time-to-Market acceleration

• Ensure coordination of the different partnership activities led by experts 
• Expert team includes Co-Manufacturing, Venture, Recherche Innovation & development, Licensing… > To be determined based on strategy design  

• Report performance evaluation

• Desing Key Indicator of Performance tracking
• Report key activities and performance to the leadership

Get ready! You’ll be blazing trails and exploring new ground, taste-testing a mountain of this new category, teaming up with both internal and external partners, uncovering creative collaborations to help us speed things up and build credibility, and dreaming up the perfect slogan to make everyone want to eat our brand-new category tomorrow!

Qualifications and Competencies:

We’re looking for a Brand Group Manager capable of shaping a new growth platform, influencing key stakeholders and leading complex strategic initiatives in an international environment.

We’re also looking for someone who is excited by the idea of building something new, shaping the future of snacking, and turning vegetables into a source of desire, fun and growth.

This role is ideal for a strategic builder, someone who enjoys connecting dots across markets, and transforming bold ideas into concrete realities.

• Passionate to contribute to the future of food and to purpose driven organization
• 10 years of experience minimum with strong experience in innovation, portfolio strategy and new business creation, ideally in Fast Moving Consumer Goods or food
• Proven experience leading large-scale innovation or transformation programs.
• Strong strategic thinking combined with high business orientations.
• A profile comfortable operating at the intersection of strategy and action: defining a long‑term vision while driving first initiatives
• Proven ability to craft compelling concepts and business cases, from consumer insight to channel strategy
• A natural connector, able to work seamlessly with cross‑functional and international teams, notably across US and France
• Entrepreneurial mindset: curious, hands‑on, energized by ambiguity, and motivated by learning through doing
• Strong collaboration and influencing skills, both internally and with external partners
• Fluent in English (French is a plus), with the ability to inspire, align and bring people along

Above all, we’re looking for someone who believes that food can be both good and fun, and who is excited to help write the next chapter of our new category journey.

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.