Brand Marketing Manager

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Anker Innovations seeks a Brand Marketing Manager to lead global and regional brand strategies onsite in Dubai. The role collaborates with marketing, GTM and product development to localize campaigns, conducts market research, oversees digital content, ads, PR and events, and tracks ROI while managing the brand budget. The ideal candidate has a bachelor’s in Marketing or related field and at least five years of brand management or marketing experience, with a proven record of global or regional campaigns and strong cross-cultural communication. Mandarin is a plus. To apply, tailor your CV to highlight multi market wins, show data-driven results, provide examples of collaboration across diverse teams, and demonstrate multi project management under tight deadlines.

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Brand Marketing ManagerDubaiFull-timeInternet / Electronics / GamesResponsibilities- Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.Qualifications- Bachelor's degree in Marketing Business Administration, or a related field and with minimum 5 years working experience. - Proven experience in brand management or marketing, with a track record of successful global or regional campaigns. - Strong understanding of consumer behavior and market dynamics across different cultures and regions. - Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders. - Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI. - Ability to manage multiple projects simultaneously and work under tight deadlines. - Mandarin is a plus. Apply