Campaign Specialist

JobsCloseBy Editorial Insights

Vicinity Centres is seeking a Campaign Specialist to drive end-to-end marketing campaigns for a national portfolio of centres, turning consumer insights into asset-segment frameworks and practical toolkits. You’ll partner with Brand & Marketing to plan, create and optimise content across web, digital, eDM, video and social, and coordinate delivery with the Campaign Manager to ensure on-time, compliant activation that boosts brand awareness, acquisition and loyalty. The role demands strong stakeholder management, robust project management, and the ability to tailor campaigns by segment while leveraging data to prove impact. To apply, tailor your resume with concrete omni-channel campaigns, GTM planning, budgets and outcomes; demonstrate agency briefing, content production, go-to-market thinking and alignment with Vicinity values. Eligible Australians only; flexible work, parental leave, VCX rewards, and inclusive culture.

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We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of the Campaign Specialist is to support the development and delivery of Marketing campaigns, programs and content by asset segment, ensuring alignment to objectives and brand guidelines across all elements of the campaign mix.

This will involve utilising consumer research and insights to assist in developing marketing frameworks and toolkits tailored for our asset segments and coordinating the delivery and execution of activity. This will include supporting the Campaign Manager with end-to-end delivery of initiatives that support the strategic direction of the segment, such as brand awareness activity (as required), sales initiatives, digital content, partnerships, media, events and activations that can be customised and tailored to the needs of our consumers ensuring sustainable long-term consumer loyalty and competitive advantage for our portfolio of centres.

The Campaign Specialist will collaborate with Brand & Marketing teams to create, enhance and produce high-quality, inspiring content for use across multiple channels including web, digital, eDM, video, and social media, and work with the Campaign Manager to coordinate this across social media platforms, website and email whilst developing engagement plans that build our brands and communities.

The Campaign team manages complex national B2C campaigns that are aligned to asset segment strategies and are tailored to support the diverse needs of our shopping centres and consumers, to deliver real results. There is a need to leverage and facilitate localisation while achieving efficiency through scale.

Key Accountabilities

• Support end-to-end campaign planning and management.
• Project management of campaign deliverables and milestones ensuring up-to-date tracking of deliverables and deadlines.
• Contribute to successful campaign operationalisation and delivery across all elements and touchpoints.
• Collaborate with the Brand & Marketing teams to develop and deliver the asset segment digital and social content plan to drive acquisition, retention, and engagement.
• Establish strong relationships with key stakeholders to enable the successful development and delivery of campaigns.
• Ensure that all elements of the campaign are optimised to deliver campaign objectives.
• Accountable for on-time delivery of nominated campaigns and programs for the asset segment.
• Responsible for campaign reporting that drives insights for future activity.
• Responsible for end-to-end compliance of campaigns across all corporate policies and legal requirements.
• Administrative and reporting duties will include and are not limited to preparing reports and attending meetings; monitoring and reporting on campaign performance and compliance training & reporting.

Key Role Relationships

• Campaign Manager (Line Manager)
• National Campaign Manager
• Sponsorship & Partnership Manager
• Design Studio
• Digital Marketing team
• Digital Product team
• Heads of Brand & Marketing
• Marketing Operations Manager
• Regional Brand & Marketing teams
• Regional Digital Marketing Specialist
• Research and Insights team
• Data Science team
• Legal team
• Risk team
• Compliance team
• Governance team

Experience & Capabilities

ESSENTIAL EXPERIENCE

• You will have supported in end-to-end campaign development and management of omni channel campaigns.
• You have a broad understanding of the marketing mix to drive positive commercial outcomes.
• Ability to effectively brief subject matter experts and / or agencies on different aspects of a campaign and help shape the proposed solution/response, adding value and ensuring acute attention to detail in the proposed delivery.
• Demonstrated experience in delivering content plans across social and digital channels.
• Experience in project management to effectively meet deadlines.
• You have ability, agility and appetite to understand and deliver tailored and customised campaigns to support to different segments and consumer needs.
• You have leveraged consumer insights to tailor a campaign to deliver real results.
• A marketing or equivalent degree qualification is highly desirable.

CRITICAL KNOWLEDGE

• Effective communicator and collaborator to achieve the best outcomes.
• Ability to put in place systems to streamline communication and collection/disbursement of information to multiple stakeholders.
• Ability to work under pressure, multitask and manage competing priorities.
• Ability to overcome challenges and find solutions.
• Able to prepare presentations, present to stakeholders at meetings, and manage critical timelines.
• Understanding of go to market requirements including creative, copywriting, print, media, content creation etc.

CAPABILITIES

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Foundational.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Foundational.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Intermediate.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Foundational.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Foundational.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Foundational.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Foundational.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Intermediate.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Foundational.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Foundational.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Intermediate.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Foundational.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Foundational.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Foundational.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Foundational.

PERSONAL ATTRIBUTES

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect:

• We listen to and acknowledge each other's views
• We have difficult conversations with care

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation

Customer Focus:

• We nurture a genuine connection with our customers
• We consider customer needs when making decisions

Collaboration:

• We invite the right people to the table
• We balance consensus with decisive actions

Excellence:

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options

• Birthday leave & purchased additional leave

• $1,000 worth of VCX securities rewarded for eligible team members

• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.