Category Manager - Private Label
FoodstuffsJobsCloseBy Editorial Insights
Foodstuffs Own Brands is hiring a commercially minded Category Manager for Private Label, full-time and onsite in Mangere. You’ll own the lifecycle and performance of a Private Label portfolio, shape category strategies with regional teams and supplier partners, lead growth opportunities through data led reviews (Nielsen, Dunnhumby), manage supplier contracts, and drive new product development while upholding food safety and standards. The ideal candidate brings FMCG or grocery experience, a proven ability to turn insights into results, and strong relationship and negotiation skills. To apply, tailor your CV with measurable category wins, demonstrate cross functional influence, and showcase customer led thinking. For accessibility support, email [email protected].
Ko wai mātou – About us
Kia ora. We’re Foodies. You know Gilmours, New World, PAK’nSAVE, and Four Square, right? That’s us!
Foodstuffs Own brands Limited is a 100% New Zealand owned and operated organisation, owned by the two Foodstuffs regional co-operatives. Own Brands is the business responsible for product development, sourcing and quality control of our Private Label products, with the most iconic of which being the much loved Pams brand!
From our humble beginnings when we supplied just Pams baking and custard powder, we now boast a range of over 3000 products with everything from baking to butchery, to fresh produce and grocery!
Te Tūranga – About the role
As a Product Manager in our Own Brands team, you will be part of building the most preferred Private Label and Exclusive brands in New Zealand!
You’ll lead the strategy, performance, and development of a portfolio of Own Brand products—ensuring they deliver value for our customers and our co-operative.
This is a unique opportunity to work closely with regional category teams and supplier partners to shape category strategies, drive growth, and bring innovative, customer-led products to life.
Ngā kawenga – What you’ll be responsible for
- Managing the full lifecycle of Own Brand products—from concept through to performance optimisation
- Developing and delivering category and brand strategies aligned with customer insights and regional priorities
- Building strong relationships with internal stakeholders and supplier partners
- Leading category reviews and identifying growth opportunities through data and insights (e.g. Nielsen, Dunnhumby)
- Managing supplier performance, contracts, and negotiations
- Driving new product development, renovations, and innovation pipelines
- Monitoring performance metrics including sales, margin, and market share
- Ensuring compliance with food safety, regulatory, and Own Brand standards
- Leading projects and cross-functional initiatives to deliver strategic outcomes
He kōrero mōu – About you
You’re a commercially savvy product or category professional with a passion for the food industry and a strong understanding of FMCG. You combine commercial acumen, critical thinking, and customer insight to identify opportunities, solve problems, and deliver results in a fast-paced environment.
Confident and adaptable, you use data and market trends to inform decisions and drive performance. You’re a strong relationship builder who works effectively across teams and with external partners, influencing for successful delivery, bringing a proactive mindset, attention to detail, and a focus on continuous improvement.
Experience in FMCG, grocery retail, or the food industry is preferred, along with exposure to category management, private label brands, supplier engagement, range reviews, and procurement processes. Familiarity with tools such as Nielsen or Dunnhumby would be an advantage.
Ngā painga - What we offer
We’re committed to providing awesome experiences for our people, including offering a range of benefits
- Free carparking - we’ve got over 1,000 carparks including EV plugs
- Southern Cross plans for you and your family
- Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
- Flexible working options, a day off on your birthday, lots of fun on site activities
- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
Experience awesome. Achieve awesome. Be awesomely you.
We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.
We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.
If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [email protected]. Accessibility support could include interview location, sign language interpreter, assistive technology.