Cluster Director E-Commerce & Distribution

Company Description

Contemporary, relaxed, and imaginative. Be it a leisurely family break or a romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Avani hotels are perfecting the balance between work and play, design and function, service, and privacy, laid back and lavish. 

Business or leisure? It’s up to you, with one of the best locations in Dubai. Part of the Ibn Battuta complex on Sheikh Zayed Road, you’re surrounded by boutiques, restaurants and family fun galore. And with our own metro station, the rest of the city is within easy reach.

Job Description

As Director of E-Commerce & Distribution, you are responsible for defining the strategy and execution of digital media and e-commerce activity for the property. This role will support the hotel's commercial strategy by developing digital marketing and E-commerce programs. Digital marketing efforts will include Search Engine Marketing (including PPC and SEO), Mobile Marketing, Display Advertising, Email Marketing, and Social Media Advertising. This role will also oversee E-commerce activity, including the management of the hotel’s websites and mini sites in line with corporate guidelines, together with marketing.  This role ensures that the hotel’s e-commerce platforms are effectively managed to increase direct bookings, reduce distribution costs, and enhance online guest experience.

Qualifications

The preferred candidate must have:

• Bachelor’s degree in business administration, Hospitality Management, E-Commerce, Marketing, or a related field.
• 3-5 years of experience in a similar role within the hospitality or e-commerce industry.
• Proven track record of managing online distribution channels, including OTAs, GDS, and direct booking platforms.
• Experience in revenue management or digital marketing is highly desirable.
• Strong understanding of online booking engines, distribution systems, and channel management tools.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in e-commerce platforms, hotel property management systems (PMS), and revenue management systems (RMS).
• Strong communication, leadership, and interpersonal skills.
• Familiarity with online analytics tools such as Google Analytics.
• Strong understanding of website optimization techniques and conversion rate optimization (CRO).
• Detail-oriented with excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Adaptability to a fast-paced and dynamic environment.
• Strong problem-solving skills and creativity in developing new revenue-generating

Additional Information

The position is a Cluster role for 4 hotels in the UAE