Cluster Director of ECommerce & Distribution

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Minor International is hiring a Cluster Director of E Commerce & Distribution to lead digital strategy and distribution for NH Collection Dubai the Palm and Dukes the Palm, Dubai Hotel, onsite in Dubai. The role drives electronic distribution, e commerce, digital marketing, revenue management and third party partnerships, ensuring strong SEO/SEM, content optimization and ROI across OTAs and brand sites in line with corporate strategy. Qualifications include a bachelor’s degree in a related field, 8+ years in ecommerce distribution or logistics and 5+ years in a leadership role, plus WMS, budgeting and analytics experience. To apply, tailor your resume to show multi site leadership with measurable revenue gains, partner management and cross functional impact, and indicate willingness to relocate and work onsite in Dubai.

Company Description

Discover two dynamic and distinguished properties located on the iconic Palm Jumeirah in Dubai. Both parts of the renowned Minor Hotel Group, NH Collection Dubai the Palm and Dukes the Palm, Dubai Hotel offer a unique blend of vibrant hospitality, global standards, and local character.

NH Collection Dubai The Palm

A vibrant addition to Dubai’s hospitality scene, NH Collection Dubai the Palm is set on the exclusive West Beach and offers seamless access to Nakheel Mall and other major city attractions such as Burj Khalifa, Dubai Marina, and Dubai Mall.

This 14-storey contemporary hotel features:

• 227 chic guest rooms and suites
• 306 stylish serviced apartments
• A sunset-facing rooftop infinity pool with a sophisticated lounge and bar
• A lively sports bar, soon to be one of Dubai’s favourite social hotspots

Infused with energetic charm and modern elegance, NH Collection Dubai the Palm is redefining contemporary luxury on the Palm.

 Dukes The Palm, Dubai Hotel

Synonymous with timeless British sophistication, Dukes The Palm, Dubai Hotel brings a touch of classic elegance to the city’s vibrant hospitality landscape. With spectacular views of the Arabian Gulf and Dubai Marina skyline, this 5-star destination offers:

• Upscale rooms and luxurious suites
• Award-winning dining experiences
• A private beach and stunning infinity pool
• World-class service rooted in excellence and attention to detail.                                                         

As part of the Minor Hotel Group, both properties are committed to creating memorable guest experiences and providing meaningful career growth opportunities.

Job Description

The scope of this job is to ensure we are competitively represented on our brand and product and product on all Digital channels, Online or Digital media. This role will serve the needs of the business, our guests and our colleagues by developing and implementing key distribution and eCommerce strategies to optimize all the distribution channel and advertising digital channels.

To serve the growing needs of the business and individual hotels by:

• Assist Minors Hotels long-term Digital Strategy in line with corporate initiatives.
• Ensuring optimal content of Minor Hotels and or properties as designated in all relevant
• electronic distribution channels.
• Assisting in establishing best practices to manage Online Travel Agents.
• Coordinating partner agencies, the execution of all eCommerce activities and assist with
• regional marketing strategies.
• Developing and optimizing the online content to maximise ranking/visibility of the
• property on various search engines and channels and on Anantara.com.
• To conduct feasibility study, ROI and to suggest ways of improving ranking and revenue
• generation over e-channels.
• Measuring, analyzing and reporting eCommerce performances and suggesting tactics
• improvements and new activities.
• At Minor Hotel Group, we are proud to represent our hotel and our country to guests
• from all over the world. We treat our guests and our colleagues with respect, and work
• hard together to deliver the highest quality of service to all.

Key Duties and Responsibilities

Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotel team members always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:

Electronic Distribution

• To implement Minor Hotel long-term Electronic Distribution Strategy working in line with corporate/regional guidelines.
• To implement the global and regional strategy for online travel agents to represent hotels and to implement SOPs for various International & Regional Online Travel Agents covering commercial terms, top source and guest geography markets, content management procedures, billing & payment information, etc plus tracking procedures and connectivity issues.
• To monitor and report on the hotels’ effective use of electronic distribution tools and procedures in areas of business intelligence to maximize the competitive advantage in the marketplace.
• Manage the channel manager and interfacing of new channels in conjunction with the revenue and reservations team.

E-Commerce

• Coordinate the development of e-Commerce tactics for the property in line with corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise hotel and measure and report on results.
• Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on brand.com website and work with the Marketing & Communications team on corrective actions.
• Support the website functionality for the development and sending of consumer and trade emailing or RFP and make sure all functionalities are working properly and test the response.
• Develop measure and optimize ROI on new traffic generating channels.

E-Commerce - Hotel website management, mini-site development management, etc.

• Develop Ecommerce strategies and best practices for the hotel web site such as content management, traffic driving tactics and strategies
• Work closely with Marketing Communication team to maintain relevant and search oriented key words and is up to date and optimized

Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.):

• Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models
• Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives
• Drive email marketing initiatives for responsible hotels along with Marketing Communication managers. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits.
• Develop measure and assist in executing social media activity, which will include assisting Marketing Communication managers put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools. Also be responsible to drive/evaluate business case documents put together by hotels for use of Facebook or other social media channel requests.

Total Digital Strategy (Diving all F&B, Spa, MICE and B2B Digital functions)

• To assist in the implementation of additional digital channels for F&B, Spa MICE including booking engine.
• Develop a digital advertisement strategy for F&B, Spa, MICE and digital B2B according to the global roadmap.
• Drive property level campaign for each of the outlets that have high retail value
• Ensue that F&B outlets work with the respective food aggregator of their region or developed their own delivery methodology where possible.
• Review the conversion of RFP in website and implement strategies to help sales to be improve responsiveness.

Revenue Management and Pricing

• To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
• To monitor and control that the distribution through all channels is in line with Minor Hotels’ Distribution strategy and closely monitor business shifts between channels (Channel Management).
• To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.

Project and Third Party Agency Management:

• Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners to gain insight to best practices.
• Work closely with Marketing communications team for all Sales and Marketing activities over Digital and Online medium.

Technical

To be familiar with the technical set-up of all relevant distribution channels or switches.

Qualifications

• Bachelor's degree in Supply Chain Management, Business Administration, Logistics, or related field
• Minimum 8 years of progressive experience in ecommerce distribution, supply chain management, or logistics operations
• Minimum 5 years of leadership experience managing large teams and multi-site operations
• Proven expertise in warehouse management systems (WMS) and distribution center operations
• Strong analytical and problem-solving skills with the ability to interpret complex data and drive actionable insights
• Demonstrated proficiency in budget management, financial analysis, and cost optimization
• Excellent organizational and project management skills with strong attention to detail
• Advanced knowledge of inventory management, demand planning, and logistics optimization
• Proficiency in performance metrics analysis and KPI tracking
• Strong interpersonal and communication skills with the ability to lead and influence across organizational levels.