Creative Director - Syracuse Preferred

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Impel in Syracuse is seeking a hands-on Creative Director to own branding, design, and creative execution across demand generation, product marketing, and customer retention in a hyper-growth B2B tech and SaaS environment. This role demands extensive B2B tech experience and a proven track record scaling fast-growth companies, plus a willingness to roll up your sleeves in the trenches while shaping strategy. You will build design systems, drive AI-enabled workflows, and lead campaigns across video, digital, email, and events, while governing brand touchpoints. Requirements include a BA/BS, 10+ years in design, 7+ years in omnichannel marketing, and strong leadership. To apply, highlight quantified B2B wins and hands-on portfolios with impact, and show AI governance and lean collaboration.

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Note: Extensive B2B Tech experience is required, and experience scaling hyper-growth tech/SaaS/AI businesses is highly preferred.

Candidates without extensive B2B tech experience will not be considered. 

We're transforming the automotive industry and we're in hyper-growth! We received a $104MM growth equity investment in 2023 and completed the company’s 3rd acquisition (our biggest ever) in July 2024. Are you hungry, driven, relentless, and entrepreneurial? Do you want to be at the forefront of SaaS, agentic AI, generative AI, conversational AI, and more? Ready to be in a hyper-growth environment where progress is lightning-fast, change is constant, results are immediate, and grit, inventiveness, energy, relentlessness, collaboration, and passion are mandatory? Someone who wants to be in the trenches, doing and creating directly as much as they are 'directing' (as a matter of fact, MUCH more)? If this job is for you, you're as comfortable (and passionate) about developing the best omnichannel content marketing creative, webpage, social post, digital advertising, video, or paid social campaign in existence as you are establishing and scaling the company's visual strategy and brand voice. You're relentless about A/B testing, brand governance, performance analytics, and data-driven decision-making; and have built creative functions and processes from the ground up and then scaled them across the enterprise. We're strategic but have little time for "strategery." If titles and layers and matrices and big teams are your thing, look elsewhere. If you want to spend your days directing and conceptualizing while others do the work, this is not a fit. You'll be creating, making, delivering, juggling, and flowing to the work relentlessly. Shaping strategy, building out an organization, analyzing and reporting, and evolving the brand and creative in every channel while you're flowing to the work in a very lean organization. And you'll have loads of fun while doing it. If that STILL sounds like you, read on!

The Creative Director (CD) leads the company’s branding, design, creative strategy and execution across Impel’s demand generation, product marketing, and customer retention efforts. Playing a critical role in setting and executing brand strategy in conjunction with company leadership. Our CD is Impel’s lead brand steward, creative advocate, and design guru. Impel’s Creative Director is a doer who is passionate about creating and designing (not just directing) – and wants to be in the trenches making and developing assets while also shaping brand and design strategy. Impel’s Creative Director will drive excellence in brand strategy and go-to-market execution across all channels and internal audiences. The Creative Director will report directly to the Vice President of Marketing.

• Partner with marketing leadership to execute against the overall marketing and brand strategy for the company
• Lead the scaling of brand design and creative systems and processes, including leveraging AI and automation.
• Help lead the creation, development, and evolution of the Impel brand strategy, with particular emphasis on visual identity, look, tone, and feel, brand voice, and execution across all brand channels and touchpoints
• Create and measure branding and creative for all demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, content marketing, and others
• Help drive go-to-market strategy and execution of product launches and initiatives
• Develop and measure branding and creative for customer retention and expansion efforts with Performance Management, including communications, collateral, reporting, content, incentive programs, and others
• Provide creative direction and executional support for reputation and thought leadership initiatives, including press releases, white papers, industry presentations, event campaigns and others
• Develop presentation and informational/educational assets for internal constituencies and external partners
• Develop branding and assets (and provide logistical support as needed) for Impel presence at industry trade shows and events
• Ensure effective brand governance and compliance across the organization as well as with external partners
• Effectively manage contractors, agencies, and vendors as needed

• BA/BS required, ideally in design, marketing, communications or relevant discipline.
• B2B experience is required.
• Tech/SaaS experience is required.
• Experience scaling/building out high-growth companies is highly preferred.
• Minimum 10 years’ progressive growth in design and creative roles.
• Minimum 7 years’ experience with digital/omnichannel marketing.

• Exceptional ability to work in a fast-paced, constantly changing environment while solving problems creatively and quickly
• Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts
• Excellent leadership, project management, and time management skills
• Excellent organizational, interpersonal, and written communication skills
• A strong understanding of brand development and omnichannel marketing concepts
• An intimate understanding of design, copy and UX/UI best practices and guidelines
• Experience with a variety of software and applications, including marketing automation, Adobe Creative Suite, CRMs, Photoshop, HTML, InDesign, Premier, Flash, etc.