CRM Specialist - Living Proof

JobsCloseBy Editorial Insights

Living Proof, part of Unilever Prestige Hub, seeks a Retention and CRM Specialist to own the UK CRM strategy and day-to-day email activity for its London ecommerce. You’ll develop segmentation and lifecycle programs from welcome to lapsing, drive on-site merchandising, and deliver data-driven insights across channels, collaborating with Digital Marketing and design. The ideal candidate has strong CRM platforms experience (Salesforce preferred; GA and Klaviyo knowledge), superb Excel skills, and a proactive, analytical mindset, with luxury or beauty exposure a plus. To apply, tailor your CV with quantified wins (LTV, AOV, frequency), demonstrate omni-channel success, and explain why Living Proof motivates you and suits your skills.

We are looking for a Retention & CRM Specialist to join our Living Proof Ecommerce team!

Overview:

Living Proof is looking for a Retention & CRM Specialist to join our team to help support the growth of the brand. This role will be responsible for developing the CRM strategy for the brand, including day-to-day management of CRM/email activity and day-to-day management of the website, whilst providing strong data-driven insights across all channels and site performance.

We are looking for a dynamic individual, with an enthusiastic & proactive approach who can help drive Living Proof’s ambitious and exciting growth strategy in the UK market. This is a truly a unique and exciting time to join the team as we continue to drive the brand within the Prestige Haircare market.

Responsibilities and Duties:

• Day-to-day management and trading of UK website
• Manage onsite visual merchandising ensuring products are added to the site on time, product information is up to date and product listing categories are organised according to business needs
• Develop a sophisticated CRM strategy that drives frequency, LTV and AOV
• Create and grow a segmentation lifecycle strategy from welcome flow, onboarding through to lapsing/lapsed segments
• Day-to-day development and implementation of all CRM & email activity
• Work with Digital Marketing Manager on brand marketing calendar & campaign planning
• Strategically drive growth of the UK data base to achieve aggressive growth targets
• Ongoing testing of all email and CRM activity to drive maximum efficiency and conversions
• Conduct in-depth customer behaviour and product analysis
• Identify core consumer groups, ensuring personalisation & relevancy of all comms
• Drive omni-channel CRM best practice by ensuring continuity in consumer experience
• In-depth analysis into channel and site performance to inform the brand’s digital strategy
• Work closely with the UK design & global teams on all creative briefs for email & CRM assets
• Work closely with design teams to continuously improve brand and product storytelling and maximise click through rate
• Complete weekly and monthly cross-channel reporting

Required Skills & Experience:

• Experience working in a similar position
• In-depth experience using CRM and data platforms. Sales Force experience preferred.
• Strong understanding of Google Analytics and Klayvio preferred
• Excellent communication and organisational skills
• Highly analytical and data driven
• Ability to effectively organise and prioritise, according to business needs
• Flexibility and adaptability whilst working in a fast-paced environment
• Strong experience using Microsoft Office is essential, especially Excel
• Proactive and ‘can-do’ attitude
• Retail, luxury or Beauty experience is preferable but not essential

What we offer:

• Flexible working culture to fit around your lifestyle.
• Generous staff discount across our brands!
• 25 days holiday, plus bank holidays.
• Summer Fridays – Early finish!
• Competitive salary & discretionary annual bonus.
• Vitality Private Healthcare Insurance.
• Cycle to Work scheme.