Customer Marketeer

JobsCloseBy Editorial Insights

HEINEKEN is looking for a Customer Marketeer to lead shopper insights, brand activation and cross-market execution for Borders, Ferries and Military travel retail in Amsterdam. You will analyze shopper behavior, craft insight-led activations and collaborate with Marketing and CMI across Europe, the Americas and APAC, with 20% travel and a one-year contract potentially permanent. Requirements: bachelor’s degree, 2-4 years in brand or trade marketing in international FMCG, fluent English and strong stakeholder management. Benefits include €5,772–€7,420 monthly, 6 weeks vacation, hybrid work up to two days, pension and NS travel card. Apply by August 13, 2026, tailor your resume to show measurable activation results and cross-market collaboration; relocation is not supported.

Customer Marketeer

Location: Amsterdam, Netherlands (relocation not supported)

Application Deadline: August 13th 2026

The role of Customer Marketeer is part of HEINEKEN’s EMEA Export and Global Duty Free Operating Company (OpCo). This team is responsible for the sales & distribution of HEINEKEN’s brands in Duty Free and Travel Retail Markets (Borders, Ferries, Military Cruises & Airlines).

As Customer Marketeer you are responsible for the planning, execution & evaluation of our customer marketing strategy across key customers in the global Borders, Ferries and Military business. Uncover shopper and consumer behaviours in the travel environment and identified core channels, activate our global and regional brands with creativity and impact.

Your Key Responsibilities

1. Shopper & Consumer Insight Development

1. • Identify  and analyze  shopper and consumer behavior trends within the travel retail environment (Borders, Ferries and Military)
   • Translate insights into actionable strategies to drive brand engagement and conversion into respective channels

2. Brand Activation

2. • Develop & Execute innovative, insight-led brand activation plans tailored to the travel context of the Borders, Ferries and Military Industry based on the identified channel and innovation agenda.

3. Cross-market Coordination

3. • Collaborate with regional and local teams to align on strategies and ensure execution across core travel retails markets in Europe, Americas & APAC
   • Manage and prioritize task in a complex, multi market environment with agility and passion

4. Creativity Strategy Execution

4. • Bring creativity to the forefront by proposing and implementing unique, brand –right activation ideas
   • Balance strategic thinking with hands on execution to bring campaigns to life.

5. Stakeholder Engagement

5. • Work closely with internal stakeholders (e.g. Global Account Managers, Marketing, CMI and Finance) and external partners (end customers in Cruises & Airlines, agencies) to deliver impactful initiatives

6. Performance Monitoring

6. • track, measure effectiveness of brand activations and shopper programs based maximizing  commercial spend productivity and ROI.

Who you are

What:

• Education: Bachelor’s Degree or higher
• Work experience:  2- 4 years in Brand or Trade Marketing experience in an international environment , preferably within FMCG industry.
• Required work experience: proven record in developing & executing shopper or consumer led activation strategies.
• Other fields of expertise: experience in working in complex organizations and managing multiple internal or external stakeholders across the globe.
• Functional skills: shopper & consumer insights, Marketing & Brand Activations, Performance & Budget Tracking.
• Languages: Fluent English require; proficiency in Spanish would be an advantage, although it is not a mandatory requirement
• Other: 20% travelling into markets

How:

• Good negotiation and communication skills.
• Excellent interpersonal skills, ability to work in multicultural environment.
• Relish a challenge and work well within a competitive environment.
• Ability to work both independently and as a member of a team in a dynamic work environment.
• Personally motivated, proactive, self-starter.
• Ability to maintain a sense of urgency and results/goal-oriented focus.

What’s in it for you?

• A gross monthly salary ranging from €5.772,00 - €7.420,00, depending on your experience.

• Start with a one-year contract, with the chance for a permanent role—we want to keep great talent. 

• Plenty of vacation time: enjoy 20 vacation days per year, plus a flexible budget to add 10 extra days—that’s 6 weeks in total. 

• Work-life balance: benefit from generous parental leave for both parents, with the added flexibility of working from home up to 2 days per week.

• A strong pension plan: at HEINEKEN, we contribute 2/3 of your pension, so you can build a secure future while doing meaningful work.

• Stress-free commuting: enjoy easy travel with an NS Business Card for public transport, making your daily commute simple and stress-free.

• Grow with us: we offer endless opportunities for you to learn, grow, and explore new career paths, both locally and globally.

Ready to join our team? 

Are you excited to get started as our Customer Marketeer? Then apply immediately by clicking the green application button and sending us an updated version of your resume. We look forward to receiving your application. You will hear back from us latest working 5 days after the application deadline has passed.