Digital Marketing Specialist

墨尔本 全职 海外业务板块

职位描述

Support to the Head of Marketing ANZ · Provide day-to-day marketing coordination and administrative support to the Head of Marketing ANZ. · Assist with campaign calendars, launch timelines, WIP documents, meeting notes, reports, and internal updates. · Coordinate follow-ups with agencies, suppliers, retailers, event partners, and internal stakeholders. · Support budget tracking, purchase orders, invoice processing, supplier coordination, and campaign documentation. · Help ensure approvals, deadlines, assets, and deliverables are tracked and completed on time. · Assist with competitor monitoring, market updates, and preparation of marketing insights. Social Media & Content · Support the daily management of XPENG Australia and New Zealand social media channels, including Instagram, TikTok, Facebook, LinkedIn, and YouTube. · Schedule, publish, and monitor social content across approved XPENG owned channels. · Help maintain a weekly content calendar covering product highlights, technology content, user-generated content, trend-led posts, and brand moments. · Write clear, platform-native social copy in Australian/New Zealand English. · Work with internal teams and agency partners to coordinate lightweight content, including short-form videos, photo edits, reels, stories, and social-first assets. · Support basic content creation and adaptation using tools such as Canva, Meta Business Suite, Adobe Suite, or similar. · Identify strong user-generated content and recommend opportunities to repurpose or amplify it. Trend Monitoring & Audience Insights · Track social trends, formats, hashtags, audio, and cultural moments relevant to XPENG. · Monitor Australian and New Zealand social platforms with attention to EVs, automotive, technology, sustainability, mobility, and lifestyle trends. · Maintain a regular “Social Pulse” update covering key trends, competitor activity, and potential content opportunities. · Use platform insights and analytics tools to monitor content performance and audience behaviour. Community & Brand Voice Monitoring · Respond to comments, DMs, tags, and mentions in a timely and brand-appropriate way. · Maintain XPENG’s voice across community interactions: smart, warm, knowledgeable, and helpful. · Monitor reviews, forums, social chatter, and customer feedback channels. · Escalate customer questions, sentiment issues, or recurring feedback to the relevant internal team. · Support weekly and monthly community and sentiment reporting. Website, CRM & Campaign Support · Maintain and update XPENG Australia and New Zealand websites as required. · Ensure website content is accurate, current, and aligned with brand and campaign priorities. · Assist with CRM/email activity, including newsletters, campaign communications, and customer updates. · Support content localisation and adaptation for Australia and New Zealand. · Assist with campaign setup, asset coordination, and basic performance tracking where required. Reporting & Performance · Track and report basic performance metrics, including reach, engagement, follower growth, video views, website activity, and campaign results. · Consolidate key insights from social, website, CRM, campaign, event, and retail activity. · Support the Head of Marketing ANZ with post-campaign reviews and continuous improvement recommendations. General Marketing Support · Support the delivery of XPENG marketing campaigns across Australia and New Zealand. · Assist with marketing briefs, campaign updates, post-campaign summaries, and approval workflows. · Help manage marketing assets, including copy, imagery, video content, and brand materials. · Support retail and dealer marketing requests, including showroom materials, campaign toolkits, and local area marketing. · Assist with events, product launches, test drive activations, sponsorships, and customer-facing brand experiences. · Coordinate marketing collateral, signage, merchandise, and event materials where required.

职位要求

Skills & Experience · 2–5 years’ experience in marketing, social media, digital marketing, content coordination, or campaign support. · Experience managing or supporting organic social media channels. · Strong content eye and ability to judge whether a visual, caption, video, or post feels effective. · Strong trend awareness and ability to assess whether a trend is relevant and brand-safe. · Ability to write clear, concise, platform-native copy in Australian/New Zealand English. · Hands-on experience creating or adapting short-form video content for TikTok, Instagram Reels, or YouTube Shorts. · Comfortable using tools such as Canva, Meta Business Suite, Adobe Suite, TikTok Analytics, Google Analytics, or similar. · Highly organised, detail-oriented, and confident working to multiple deadlines. · Strong communication and stakeholder coordination skills. · Comfortable supporting events, retail marketing, campaign administration, reporting, and general marketing operations. · Full working rights in Australia. · Bonus: Interest or experience in electric vehicles, automotive, technology, sustainability, lifestyle, or premium consumer brands.