Digital Marketing Specialist

Job Purpose

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. The role demands strong expertise in marketing tools, data-driven strategies, and the ability to deliver integrated campaigns that drive brand awareness, lead generation, and revenue growth.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, SEO/SEM, social media, email marketing, and display advertising.
• Manage and optimize the company’s website and landing pages to enhance user experience and conversion rates.
• Build, manage, and grow social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Conduct keyword research and implement on-page/off-page SEO strategies to boost organic visibility.
• Measure and report campaign performance against KPIs and ROI, identifying areas for improvement.
• Leverage analytics tools (Google Analytics, Search Console, Meta Business Manager, etc.) to drive actionable insights.
• Collaborate with sales, design, and content teams to create engaging content and integrated campaigns.
• Stay up to date with digital marketing trends, tools, and best practices.
• Manage CRM and marketing automation platforms for effective lead nurturing.
• Support in marketing budget planning and ensure cost-efficient digital marketing spends.

Key Performance Indicators (KPIs)

• Growth in website traffic and user engagement.
• Lead generation volume and conversion rates.
• Improved SEO rankings and keyword performance.
• ROI on paid digital campaigns.
• Growth and engagement on social media channels.
• Email campaign performance (open rates, CTR, conversion rates).

Requirements

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of proven experience in digital marketing.
• Strong knowledge of SEO, SEM, social media advertising, email marketing, and analytics.
• Hands-on experience with Google Ads, Google Analytics, Meta Ads Manager, HubSpot/Zoho CRM, Mailchimp (or similar).
• Proficiency in WordPress or other CMS platforms.
• Strong analytical mindset with data-driven decision-making skills.
• Excellent communication, organizational, and multitasking abilities.
• Creative problem-solver with attention to detail.

Preferred Skills (Good to Have)

• Experience with design tools such as Canva, Adobe Photoshop, Illustrator.
• Basic video editing and YouTube marketing knowledge.
• Familiarity with advanced marketing automation tools.
• Certifications in Google Ads, Analytics, or HubSpot.