Digital Sales Analyst

JobsCloseBy Editorial Insights

Join us as a Digital Sales Analyst at TUI in Luton and help shape the future of digital travel by turning data into decisions across UK&I channels. You’ll support core trading analytics, build scalable dashboards (Adobe Analytics is primary), and generate actionable recommendations to optimise revenue, marketing effectiveness and merchandising while analysing promotions and testing results for incrementality. You’ll collaborate with commercial, merchandising and marketing teams to understand customer behaviour and communicate insights to stakeholders. The ideal candidate has digital analytics experience, a commercial mindset, strong communication, hands-on Adobe Analytics, and familiarity with GA4, BigQuery or Looker Studio; Excel mastery; SQL is useful but not essential; collaborative by nature. To apply, tailor your CV to show clear outcomes, include concrete dashboards or data storytelling, and highlight cross-team impact and collaboration. We offer flexible working, travel benefits, health support, and a learning culture.

Join us as a Digital Sales Analyst and help shape the future of digital travel. You'll turn data into decisions that enhance customer experience and drive commercial success across our UK&I digital channels.

The role will be published until Friday 31st July

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

 ABOUT THE JOB

You'll be joining the Digital Sales Analytics team at a formative moment — we're growing the team and building out how we join up reporting and insight across the business, and you'll help shape how that takes form, not just inherit it.Support core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.Help generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.Build and maintain scalable, automated reporting and dashboards, supporting self-service and strong data governance (primarily using Adobe Analytics).Analyse promotional performance, pricing changes and incident impacts — including incrementality and cannibalisation analysis — to quantify revenue risk and support trading decisions.Support A/B and multivariate testing by helping define success metrics, analysing results, and translating findings into optimisation opportunities.Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and support personalisation initiatives.Communicate clear, insight-led findings to stakeholders across the business.

ABOUT YOU

Experience in digital analytics or a data-driven commercial role, with an analytical mindset and commercial curiosity.Good communication skills, with the ability to translate data into clear, actionable insight for non-technical audiences.Hands-on experience with Adobe Analytics (our primary platform) — familiarity with Adobe Target a plus.Experience with, or willingness to develop skills in, Google-stack tools such as GA4, BigQuery or Looker Studio.Comfortable working with large, complex datasets and drawing out meaningful insight independently.Strong Excel skills; SQL experience useful but not essential.A collaborative, proactive approach — happy to build relationships across teams and contribute ideas as the function grows. 

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.