Director, Field & Brand Marketing, North America
AirwallexJobsCloseBy Editorial Insights
Airwallex is seeking a Director of Field and Brand Marketing for North America, onsite in San Francisco, to craft and execute a US field and brand strategy that raises awareness, engages target segments, and drives revenue. You’ll own regional activations from events and partnerships to local storytelling, and partner with Commercial, Product Marketing, and Global Brand to align regional programs with global campaigns. Ideal candidates have 12 to 15 plus years in B2B marketing with a proven record in integrated brand and field programs, strong stakeholder leadership, and an entrepreneurial, data-driven mindset. Fintech or high growth experience, startup or pre-IPO brand-building in new markets, and scaling teams are preferred. In applying, quantify impact, show ROI, highlight cross-functional wins, and demonstrate how you translate customer insights into US-focused campaigns aligned to Airwallex operating principles.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
About the team
The Marketing team at Airwallex drives awareness, engagement, and advocacy for one of the world’s leading fintechs. We communicate the value of our solutions through innovative brand storytelling and data-driven campaigns that attract new customers and deepen relationships with existing ones.
In the U.S., we’re focused on building a powerful local presence — connecting our global brand to regional audiences through impactful field marketing programs, partnerships, and community engagement.
You’ll partner closely with our Commercial, Product Marketing, and Global Brand teams to design and execute initiatives that create demand, amplify Airwallex’s brand, and strengthen our leadership position across North America.
Responsibilities
Develop and execute the US Field & Brand Marketing strategy – Lead the creation of a comprehensive marketing plan that drives awareness, engagement, and revenue across key segments and geographies.
Lead field marketing activations – Design and execute regional programs (e.g., events, roadshows, partnerships, and community engagements) that connect directly with customers and prospects.
Build the Airwallex brand in the US – Localize the global brand narrative for the US audience through storytelling, media partnerships, thought leadership, and creative campaigns.
Drive integrated go-to-market programs – Partner with the Product Marketing and Commercial teams to launch new products and solutions in the Americas, ensuring consistency across brand, messaging, and customer touchpoints.
Manage strategic events and sponsorships – Own the US events calendar, including flagship customer events, industry conferences, and partner activations to build brand visibility and pipeline impact.
Collaborate cross-functionally – Work closely with the Global Brand, Communications, and Growth teams to align regional priorities and amplify global campaigns in the US market.
Analyze and optimize performance – Measure the effectiveness of campaigns, track ROI, and continuously refine strategies based on data-driven insights.
Champion customer insights – Surface local market and customer insights that inform positioning, creative direction, and field engagement strategy.
Who you are
Minimum qualifications
Bachelor’s degree or equivalent experience
12–15+ years of experience in B2B marketing, with deep expertise in brand and/or field marketing
Proven track record of building and executing integrated brand and field marketing programs that drive measurable growth
Exceptional communication, stakeholder management, and project leadership skills
Entrepreneurial mindset with a balance of strategic thinking and hands-on execution
Customer-first, data-driven, and highly collaborative
Preferred qualifications
Experience in Fintech or high-growth technology environments
Startup or pre-IPO experience building brand presence in new markets
Experience scaling regional marketing teams and agencies
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.