Director - Longtail and Practice Development CEMEA

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Visa seeks a Director of CEMEA Marketing Services to design and oversee the implementation of modular solutions that partner with mid-tier, longtail and FinTech players, shaping go-to-market across CEMEA and building a robust ecosystem of capabilities. The role requires strong financial modeling and P&L acumen, a clear pricing methodology, and the ability to drive large, complex programs with cross-regional Marketing Services leads and business developers. Hybrid in Dubai. Essential: proven track record delivering cross functional programs, ability to translate complexity for senior audiences, and comfort navigating ambiguity. Preferred: digital or partnership marketing background, deep understanding of the CEMEA media landscape, and a growth mindset aligned to Visa’s 2030 plan. Tips: tailor your resume to highlight pricing, partner engagements, and revenue impact; quantify outcomes; showcase collaboration across markets; emphasize leadership and communication.

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

Mid-tier, Longtail and FinTech are the most vibrant players in the payment ecosystem and contribute to our annual Marketing Services revenue. As we work towards delivering our 2030 growth strategy and achieving our future aspirations, we need to evolve our approach to design a web of partnerships and enablers to help our partners grow. We will also develop off the shelf modular solutions that can enable our partners be more agile in applying latest marketing services capabilities.  We are searching for a Director of CEMEA Marketing Services to design and oversee the implementation of those solutions across our Marketing Services business.

This new role will develop a robust ecosystem, create set plays, and partner with the sub-regions and markets to ensure proper coverage and engagement with our longtail partners. The selected candidate will help design and lead go to market across CEMEA. This person will report directly to the Senior Director of Commercialization and Go to Market of CEMEA Marketing Services.

Essential Functions & Responsibilities

• Help designing and implementing frameworks for Marketing Services target setting and reporting across all  mid-tier and longtail partners
• Identify, secure and implement solutions for long tail and mid-tier partners
• Design a pricing methodology to be leveraged across the various solutions to ensure we’re pricing consistently across sub-regions with clear margin targets by project/solution type
• Represent Marketing Services’ interests and work closely with sub-region MS leads and BDs to ensure proper coverage and engagement with partners across CEMEA
• Contribute to Marketing Service’s 3-year growth strategy and extend to a 2030 view, coupled with robust financial modeling and identification of clear roadmap for our longtail partners
• Build and enable and menu of in-house and third party capabilities with proper quality control and management

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

Qualifications

Basic Qualifications:
10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Help designing and implementing frameworks for Marketing Services target setting and reporting across all mid-tier and longtail partners
• Identify, secure and implement solutions for long tail and mid-tier partners
• Design a pricing methodology to be leveraged across the various solutions to ensure we’re pricing consistently across sub-regions with clear margin targets by project/solution type
• Represent Marketing Services’ interests and work closely with sub-region MS leads and BDs to ensure proper coverage and engagement with partners across CEMEA
• Contribute to Marketing Service’s 3-year growth strategy and extend to a 2030 view, coupled with robust financial modeling and identification of clear roadmap for our longtail partners
• Build and enable and menu of in-house and third party capabilities with proper quality control and management
• Background in digital marketing or partnership marketing is preferred but not required
• Understanding of the Marketing Services business and operating model is strongly preferred
• Exceptionally strong financial acumen with ability to structure and analyze financial models. P&L understanding is a must.
• Deep understanding of the media and digital ecosystem across CEMEA
• Proven track record of success independently driving large, complex programs of work.Creative thinker with a results orientation who approaches challenges with thoughtfulness, drive, and appropriate urgency.
• Excellent presentation and communication skills (written and verbal) including an ability to succinctly synthesize complexity and influence senior audiences.
• Ability to navigate through ambiguity and experience in building new frameworks and processes.
• A great team member who adds energy, ideas and fun to our team and corporate culture.
• Experience and/or interest in working in a regional role spanning multiple locations, cultures and time zones preferred.
• Strong proficiency in Microsoft Excel, PowerPoint, and Word required.

This position will be based out of Dubai Office.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.