Director of Loyalty B2B & Partnerships, MEA APAC

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Accor is seeking a Director of Loyalty B2B & Partnerships to build and activate the Pacific loyalty portfolio and own the B2B value proposition and marketing strategy across MEA APAC from Sydney. You will lead loyalty partnerships with airlines, financial services, mobility and retail, drive onboarding and contracting, and coordinate activation with Loyalty Operations, Brands and Marketing while expanding tourism collaborations. The ideal candidate has 10+ years in senior commercial leadership, a master’s degree, market experience, strong contracting, negotiation and project management skills, and a proven track record in loyalty strategy. Tips: tailor your CV to quantify revenue growth, showcase cross-portfolio campaigns across 40+ countries, confirm Australian work rights and onsite availability, apply early.

Company Description

Join the Accor Group, an ecosystem of over 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries. 

As one of our 5,000+ Corporate Heartists®, come pursue your passion to the vibrant rhythm of the hospitality industry. 

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality. 

Become a Heartist®, and let your heart guide you into a world where life pulses with passion.

Job Description

An exciting opportunity is available for a Director of Loyalty B2B & Partnerships to join our team in Sydney. This role is responsible growing and activating our Pacific loyalty partnerships portfolio while also owning the Loyalty B2B value proposition and B2B marketing agenda across the full MEA APAC region — Middle East, Africa, Turkey, Asia and the Pacific.

We’re looking for an experienced loyalty partnerships leader, who can support Accor in strengthening their market leading partnerships across a variety of industries including airlines, financial services, mobility and retail. This position requires someone with strong communication and stakeholder management experience, as well as project management and commercial acumen to drive market-leading results. This role will enhance the performance of partners in the ALL loyalty ecosystem, whilst strengthening the awareness and growth of ALL Accor as the leading hotel lifestyle loyalty programme in the region.

This role is based in Accor’s corporate office in Sydney.

Getting to know the role and your responsibilities 

• Define strategic objectives and priorities for loyalty partnerships in line with market conditions and business goals, and drive the roadmap of initiatives with full stakeholder alignment.
• Serve as the main contact for Strategic and Regional Partners — coordinating joint campaigns, exploring new opportunities and executing strategies to support portfolio revenue growth.
• Lead end-to-end integration and onboarding of new partners, including contracting, legal coordination and commercial negotiation within the central framework.
• Drive the continued development and strengthening of the ALL Accor loyalty partnership ecosystem, ensuring Accor maintains a market-leading position across the Pacific region
• Monitor KPIs, review performance regularly and report insights to stakeholders.
• Collaborate with internal teams — including Loyalty Operations, Brands and Marketing — to activate partnership plans, promote partners to hotels and unlock advertising opportunities through owned channels.
• Develop opportunities with national tourism bodies across Australia, New Zealand and the Pacific Islands in conjunction with regional commercial leaders and the MEA APAC Marketing team.
• Develop and maintain the ALL Accor B2B value proposition for corporate, MICE and group audiences.
• Lead full-funnel B2B marketing strategy and execution across 40+ countries.
• Partner closely with global Loyalty, Sales and Marketing Collective teams to drive enrolment, activation and retention.
• Act as an ambassador for Accor and ALL at partner and industry events.

Qualifications

What we need from you

• 10+ years in senior commercial leadership — ideally within hospitality, or equivalent partnerships leadership in financial services, airlines or the broader loyalty industry.
• Master's degree in Marketing, Business, Business Management, Hospitality or a related field.
• A track record of driving strategy and creative for customer loyalty programs.
• Multi-market experience and comfort operating in a matrix-reporting environment.
• Advanced partnership development, contracting and account management skills.
• An entrepreneurial and strategic mindset, with a sharp eye for untapped potential and innovative partnership models
• Excellent communication and negotiation skills
• Strong project management experience
• Role model in Accor Values and Heartist Culture

Additional Information

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Suitably experienced and qualified applicants who currently have full working rights in Australia will only be considered.

Candidate screening and interviews may be conducted prior to the closing date of the advertisement. Accor reserves the right to close applications for the position prior to the advertised date. We encourage you to submit your application as soon as possible.