Director of Sales and Marketing

JobsCloseBy Editorial Insights

Accor's Sofitel Brisbane Central is seeking a visionary Director of Sales and Marketing to elevate a luxury hotel by shaping strategy, driving revenue, and storytelling. The ideal candidate combines strategic leadership with hands on execution, mentoring a multi skilled team, managing budgets across Sales, Marketing and Conference & Events, and partnering with the General Manager. You will target domestic and international luxury travellers, optimise occupancy and RevPAR, monitor market trends, and represent the hotel at industry events. To apply, tailor your CV with quantified wins in luxury sales and marketing, demonstrate digital and social media prowess, client relationships, budgeting discipline, and a leadership style aligned with Accor’s care ethos.

Company Description

Thrive in an environment where care and kindness are at the heart of everything we do. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact. We will support you to maintain your wellbeing too, so that you can live life to the full.

The Sofitel Brisbane Central is centrally located within the heart of Brisbane city. 416 elegantly appointed rooms and suites are complemented by the finest personal luxuries to make this one of Brisbane’s best accommodation experiences. The hotel features various food and beverage outlets, two fitness centres, a day spa and fully flexible event spaces for up to 1100 delegates.

Job Description

We are seeking a Director of Sales and Marketing ready to elevate one of Brisbane’s most renowned luxury hotels and redefine what commercial and brand excellence looks like in hospitality. This role calls for a visionary—someone who thrives on shaping strategy, driving growth, and enhancing every touchpoint of the hotel’s market presence.

This opportunity is made for a leader with poise and ambition. A strategist, a mentor, a storyteller. Someone who partners seamlessly with the General Manager, inspires their team with clarity and confidence, and sees opportunities where others see challenges. A leader who can balance the art and science of luxury hospitality: the analytical mind for revenue performance, the creative instinct for brand expression, and the foresight to turn market trends into tangible results.

In this role, you will:

• Craft and execute Sales & Marketing strategies across domestic and international markets, positioning the hotel as the destination of choice for luxury travellers.
• Lead, mentor, and empower the Sales & Marketing team, fostering a culture of excellence, collaboration, and measurable results.
• Set, manage, and deliver on budgets for Sales, Marketing, and Conference & Events Sales departments while driving commercial performance.
• Monitor market trends, competitor insights, and economic conditions, adapting strategies to maximise occupancy, RevPAR, and market share.
• Prepare insightful reports, track KPIs, forecast Meetings & Events revenue, and provide actionable guidance to the Executive Team and General Manager.
• Represent the hotel at industry events, trade shows, and networking functions, building the brand and generating meaningful connections.
• Lead client meetings, sales trips, and promotional initiatives that raise visibility and attract new business.

If you’re ready to craft compelling narratives, cultivate powerful relationships, and orchestrate the hotel’s commercial success with both precision and flair, this is your stage.

Qualifications

• Significant experience in Sales and Marketing within luxury hotels
• Demonstrated ability to source and convert key business opportunities
• Bachelor’s degree in Business or a related field
• Strategic thinker, pro-active and focused on achieving results
• Full knowledge of marketing streams, digital and social media
• Ability to lead, supervise and coordinate a multi-skilled team
• Passionate for luxury and knowledgeable about opportunities in the segment
• Proficiency in hotel management systems and software
• Well-refined sales techniques, customer relationship management, communication and negotiation skills
• Ability to build and maintain relationships with clients and internal stakeholders
• Problem-solving skills and adaptability in a fast-paced environment.

Additional Information

Additional information

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities. We also offer a range of wellbeing initiatives, including apps with content to help you feel at your best. Join us, and you can thrive as an individual as well as being part of a supportive and inclusive team.

Thrive in our Sofitel Brisbane Central community, with:

• Competitive salary package
• Participation in the annual KPI bonus scheme
• Complimentary onsite parking
• Mobile phone and laptop
• Dry cleaning of duty attire
• Discounts for ambassadors, families and friends at Accor Hotels worldwide
• Complimentary hotel stay package to celebrate your work anniversary
• Direct access to Central train station
• Complimentary food in the ambassador dining room.

Let your passion shine, visit careers.accor.com