Growth Director - Retention Focus
Washmen
Full-time
On-site
Dubai, 03
JobsCloseBy Editorial Insights
Washmen is seeking a Growth Director focused on retention to lead a hands-on growth function in Dubai, overseeing retention strategy, lifecycle management, and revenue growth. The ideal candidate has 8-14 years in growth with a proven track record building scalable retention programs, driving CLV, reducing churn, and leading teams including a CRM lead, two data analysts and a data engineer. This is a working director role; you will design and launch campaigns, analyze data, optimize attribution, and write briefs while shaping strategy. To apply, tailor your resume to show retention metrics, SQL and analytics fluency, A/B testing, CDP/GA tools, and lean-startup leadership; highlight MENA experience and on-site availability in Dubai.
We are seeking an experienced Growth Director with deep expertise in customer retention and lifecycle management to lead our growth initiatives. This vertical leadership role will oversee the company's retention strategy while contributing to overall customer acquisition and revenue growth. The ideal candidate will have a proven track record of building and scaling retention-focused growth functions, leading high-performing teams, and delivering measurable impact on customer lifetime value and business growth.
Hands-On Execution & Vertical Leadership
This is a working director role - you lead from the front by doing the work, not just managing itThis role would have CRM lead, 2 data analyst and 1 Data Engineer as direct report.Expected to personally design, build, and launch high-impact retention campaigns and experimentsDirectly analyze complex data sets, build models, and derive insights without waiting for analystsPersonally write campaign briefs, and strategic documents as neededGet into the technical details - from reviewing SQL queries to troubleshooting attribution issuesComfortable jumping into any part of the retention funnel to unblock progress or solve problemsBalance strategic leadership with tactical execution - you'll spend 40-50% of time doing hands-on work Not a "delegate-only" role - you win by being the best operator on the team, not just the best strategist Lead by example through excellent execution that sets the standard for the entire team Thrive in lean, resource-constrained environments where senior leaders must contribute directly to outputAct as both architect and builder - design the strategy and help build it yourself
Retention Strategy LeadershipDevelop and own the company's comprehensive customer retention and lifecycle strategyDefine retention as a core growth driver and integrate it across all customer touchpointsCreate long-term roadmap for customer retention optimization and lifetime value maximizationDrive strategic initiatives that transform one-time customers into loyal, high-value advocates
Growth Function DevelopmentEstablish growth processes, frameworks, and best practices across acquisition, activation, and retentionDesign and implement experimentation programs to continuously improve retention metricsCreate scalable systems for customer segmentation, targeting, and personalized engagement
Business Impact & Revenue GrowthOwn customer lifetime value (CLV) as a primary business metric and drive continuous improvementReduce customer churn rate while increasing repeat purchase frequency and order values
Education & ExperienceBachelor's degree in Marketing, Business, Economics,Engineering or related field; MBA preferred8-14 years of progressive experience in growth marketingProven track record of building and scaling customer retention programs in fast-growing companiesExperience 8-14 years in growthDeep expertise in retention marketing, customer lifecycle management, and growth analytics
Preferred QualificationsAdvanced proficiency in growth analytics platforms (Amplitude, Mixpanel, Google Analytics)Experience with customer data platforms (CDPs) Strong understanding of A/B testing, statistical analysis, and experimentation methodologiesProficiency in SQL and data analysis for customer behavior insightsKnowledge of marketing automation platforms and CRM systems Experience with machine learning applications in customer retentionExperience in MENA market or emerging markets Previous exposure to laundry, delivery, or on-demand service businesses(nice to have)Knowledge of customer psychology and behavioral economics Experience with customer research methodologies and VoC programsBackground in CRM strategy or email marketing leadership Experience working in high-growth startups or scale-ups
What We Offer Competitive salary based on experience Direct impact on business decisions Comprehensive health benefitsWork with top notch talent Be part of a an exciting growth story which will shape you as global talent