Hardscape Sales Representative - Ottawa, ON

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Permacon, a CRH company and leader in concrete masonry and landscaping products, is hiring a Hardscape Sales Representative for the Ottawa area. Reporting to the VP of Sales, you will meet sales targets by nurturing relationships with hardscape professionals, delivering technical guidance, managing projects, and ensuring excellent after-sales service while maintaining Salesforce CRM records. You will build market share through strategic account planning, trade shows, and proactive prospecting, with occasional overnight travel. Requirements: at least five years of sales experience (building products preferred), bilingual French and English, a valid driver's license, and willingness to travel. Compensation: 70k-95k base plus commissions, benefits, RRSP/DPSP, and a company vehicle. To apply, tailor your resume to highlight quantifiable wins, relationships with distributors and designers, project management, and CRM proficiency, and show your ability to educate on installation.

Job ID:  516509

Permacon, a CRH Company, is a leader and pioneer in the manufacturing of concrete masonry and landscaping products.  Permacon is a division of Oldcastle APG and operates 9 plants in Ontario and Quebec. 

About the Role

Reporting to the Vice President of Sales, the Sales Representative will be responsible for achieving sales targets by nurturing existing relationships and developing new business opportunities with hardscape professionals.
This role involves building strong customer connections, offering technical support, managing projects, and ensuring high-quality after-sales service. You will also maintain CRM records, expand your professional network, and represent Permacon at trade shows and promotional events.

Main Responsibilities

• Customer Engagement & Support – Ensure presence and visibility with customers
• Build and maintain relationships with distributors, installers and landscape designers
• Assess customer needs and provide tailored technical assistance
• Educate customers on proper installation of products
• Deliver exceptional after-sales service and manage customer claims
• Sales Operations – manage & grow sales through strategic account planning and process
• Monitor and support new construction projects
• Schedule and conduct client meetings
• Identify and pursue new business opportunities
• Negotiate contracts and agreements
• Market Development (prospecting) – identify market gaps and develop plans for strategic growth
• Participate in trade shows, dealer and showroom events
• Stay informed about competitor activities
• Maintain accurate records in Salesforce CRM

Required Qualifications

• Minimum 5 years of sales experience, preferably in building products
• Strong communication, prospecting, and negotiation skills
• Proficiency in Microsoft Office
• Bilingual (French and English)
• Valid driver’s license
• Willingness to travel overnight occasionally

Why Join Permacon?

• Competitive compensation (70k-95k annually, including base compensation + commissions)
• Dental and vision insurance
• Long-term disability coverage
• RRSP and DPSP with up to 5% employer contribution
• Employee assistance program
• Company vehicle allocation and fuel card
• Employee discounts
• Opportunity to grow within a large, dynamic organization
• Be part of a dynamic organization

Ready to Apply?

If you're passionate about sales and hardscape solutions, we want to hear from you.
Apply today and help shape the future of outdoor living with Permacon!

Permacon values diversity and inclusion. We encourage applications from visible minorities, ethnic minorities, and individuals living with disabilities.

Permacon does not use any AI tools to filter applications.