Head of Marketing, Australia

PIMCO, a global leader in active fixed income, is seeking a Head of Marketing, Australia to drive the firm’s marketing strategy across wealth management and institutional clients from its Sydney base. The role is onsite and senior in scope, with responsibility for shaping the end-to-end marketing agenda in Australia and collaborating closely with APAC leadership to align regional priorities with global brand and product initiatives.

The Australian arm of PIMCO was established in 1997 and now serves more than 70 institutional clients and 9,000+ financial advisers invested in a wide range of domestic and global fixed interest strategies. Assets managed on behalf of Australian and New Zealand investors totals more than A$60 billion. PIMCO emphasises a high-performance inclusive culture built on CORE values of Collaboration, Openness, Responsibility and Excellence, and the successful candidate will be expected to embody those values as they lead a strategic marketing function.

As a Senior Vice President, you’ll own the marketing roadmap for Australia, partnering with wealth management and institutional teams to drive asset growth, deepen client engagement and strengthen PIMCO’s market-leading brand. The role supports active ETF growth ambitions and requires a commercially minded, data-driven leader who excels at stakeholder partnership, audience intelligence, lead generation, governance and measured execution across multiple channels.

Day-to-day impact in the Australian market

You’ll lead the end-to-end marketing effort in Australia, coordinating programs across content, paid media, digital, multimedia, events and sponsorships to build client relationships and drive growth. The work balances strategic planning with practical execution, aligning activities with the priorities of wealth management and institutional clients and ensuring clear, on-brand messaging and governance across all materials.

Guiding a small team of two, you’ll set goals, coach performance and foster a culture of accountability and collaboration. You’ll work with the APAC marketing leadership and local client-facing teams to translate market insights into high-impact programs, using data to sharpen targeting, segmentation and lead generation while continually maximizing commercial outcomes.

What you’ll need to bring to the role

• 15+ years of progressive marketing experience in financial services, preferably asset management, with strong knowledge of the Australian market and exposure to wealth management and institutional client segments
• A strong grasp of distribution models, client engagement approaches, and the commercial drivers of asset growth within wealth management and institutional channels
• A track record of partnering with client-facing teams to win and retain clients and assets through integrated marketing programs with measurable outcomes
• Proven ability to use client, market and third-party data to drive audience segmentation, lead generation, and account-based marketing, supporting growth initiatives
• Experience applying analytics, performance measurement, marketing technology and audience intelligence to optimize campaigns and maximise return on investment
• Experience marketing ETFs, managed funds and investment solutions is highly desirable
• Experience in management, including leading cross-functional initiatives, negotiating priorities, and influencing senior stakeholders

What you can expect in terms of pay and work setup

This role is based in Sydney and operates on an onsite basis. It includes budgeting, measurement and optimization responsibilities, such as working with the Head of Marketing APAC to set the Australia marketing budget, managing day-to-day spend and ensuring activities align with agreed priorities. You’ll compile, analyse and present metrics for programs, deliver campaign and post-event reports with actionable recommendations, and develop a data-driven framework that measures client engagement, lead generation, pipeline contribution, asset growth and return on marketing investment.

Tips for applicants

Lead your resume with 15+ years of marketing in financial services, emphasizing any asset management, wealth management and institutional experience in the Australian market.

Show how you’ve used client, market and third-party data to drive segmentation, lead generation and account-based marketing, and include concrete results that tie campaigns to asset growth or client engagement.

Prepare to discuss a recent, multi-channel program you led from strategy through measurement, including how you structured budgets, governance and cross-functional collaboration with product, sales and client teams.

Ask about the Australia ETF growth agenda and how this role partners with product strategy and regional leadership to accelerate adoption across adviser and investor channels.