Head of Product Optimizer Marketing

JobsCloseBy Editorial Insights

Syngenta Group is hiring a Head of Product Optimizer Marketing in Enkhuizen, Netherlands, a full-time onsite role that leads strategy across crops and regions, manages the Product Optimizer Marketing Team and budget, and shapes a compelling offer to maximize brand value and customer experience while optimizing the regional product portfolio. You’ll sign off on five-year business planning, collaborate with cross-functional teams on go-to-market strategies, and drive downstream insights and trends. Requirements include 5+ years in brand marketing, leadership experience, a bachelor’s degree with MBA preferred, and strong data-driven decision making. Benefits include annual bonus, flexible work options, Learning Edge, EAP, 25 vacation days plus vitality day, pension, and travel allowance. To apply, tailor your CV to showcase ROI, portfolio optimization, and customer-centric wins, and apply online at syngenta.com; for questions contact Barry Koopman.

Company Description

At Syngenta Vegetable Seeds, we’re passionate about helping people in the vegetable industry succeed and putting growers at the heart of all that we do. Our energies are focused on creating solutions that help them get more out of their crops, now and in the future. A commitment in every seed. We do this by protecting seed, bulbs, or small plant quality from the start to enable growers to achieve the highest yield potentials in their operations; continually investing in R&D to bring cutting-edge innovations to the market; and striving to make a real-world difference through more sustainable practices on farms, in shipping, and at the grocery store.

Job Description

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Marketing Team is seeking a Head of Product Optimizer Marketing in Enkhuizen in the Netherlands. This role will lead the strategy development for creating a compelling offer across crops, maximizing brand value and customer experience Managing budget, team and optimizing portfolio for a given customer segment.

Accountabilities:

• Lead marketing strategy development across crops and regions to maximize customer experience and ROI.
• Lead, coach and manage the Product Optimizer Marketing Team and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment in the region.
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all Territories.
• Sign off 5 year Business Planning.
• Develop strategy driving customer value proposition across crops and region.
• Collaborates with cross-functional teams to ensure alignment with business objectives, guiding marketing manager in the design of effective go to market strategies for the product optimizer segment.
• Own and manage Marketing Budget (includes A&P spend) ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment.
• Develop Downstream activities in order to identify future trends.

Qualifications

• Bachelor's degree in business or quantitative field required; Master's degree (MBA, Marketing, or related) preferred.
• 5+ years of experience in brand management, marketing, and customer experience.
• Experience in managing teams and leading cross-functional projects.
• Experience in developing and executing marketing strategies and plans.
• Experience in analyzing market trends and customer insights to inform business decisions.
• Experience in managing budgets and financial performance.
• Strong leadership and communication skills.
• Strategic thinking and problem-solving abilities.
• Ability to collaborate and build relationships with internal and external stakeholders.
• Analytical skills and ability to use data to drive decision-making.
• Customer-centric mindset and focus on delivering exceptional customer experiences.
• Adaptability and flexibility to work in a fast-paced and changing environment.

Additional Information

What We Offer

• The opportunity to receive an annual bonus and profit-sharing – we celebrate success together!
• Flexible working options where possible to support a healthy work-life balance, including the ability to work from up to 2 days per week from home.
• Grow and thrive – unlimited access to Learning Edge, our online learning platform, where you can continuously develop yourself through various training programs and courses.
• Access to our Employee Assistance Program (EAP), offering free advice, coaching, and support in areas such as career development, emotional support, and legal or financial advice.
• 25 vacation days + 1 vitality day to recharge. From the age of 35, you will receive an extra vacation day every 5 years.
• An attractive pension plan – because your future matters to us.
• If you live more than 5 km away, you will receive a travel allowance of €0.23 per km, up to a maximum of 50 km one way.

Take your chance!

Be part of a global leader in vegetable seeds, where you'll have the opportunity to shape quality standards that impact farmers and consumers worldwide. This role offers the unique challenge of transforming a global operation while maintaining excellence in quality delivery.

At Syngenta, we believe in creating an inclusive and diverse work environment where all employees are valued and given the opportunity to grow. We offer a competitive salary and a comprehensive package of secondary employment benefits.

Are you excited to strengthen our team and contribute to disease-free vegetable seeds? Don't miss this great opportunity! Apply online today at www.syngenta.com.
For questions, please contact our Talent Partner,  Barry Koopman, through e-mail at [email protected] or by phone/Whatsapp to + 31 6 44 09 73 73