Head of Promotions & External Relations
Persian HorizonJobsCloseBy Editorial Insights
Persian Horizon’s Elaris luxury salon brand is seeking a connected, visible figure in Dubai to build and lead a high‑impact external promotions engine that drives daily customer acquisition. This is a field‑driven, relationship‑led leadership role with direct accountability, not an ad‑centric posting. You must be a recognized name in Dubai’s luxury, nightlife or lifestyle scene with a network in events, fashion, hospitality and luxury communities, and a track record of managing field promotion teams and launching experiential concepts like makeup cars or nail trucks. To apply, craft a concise, metrics‑driven pitch that highlights campaigns, partnerships, and your brand, with a portfolio and a clear plan for turning exposure into footfall.
Elaris, the luxury beauty salon brand under Persian Horizon Holding , is looking for a highly connected, visible, and influential figure in Dubai .
This is not a role for someone who runs ads.
This role is for someone who creates movement, presence, and demand .
If your name opens doors, if you are recognized in premium venues, and if you know how to turn lifestyle exposure into real footfall — this role is built for you.
Role Mission
Build and lead a high-impact external promotions and relations engine that consistently drives daily customer acquisition for Elaris luxury salon locations across Dubai.
This is a field-driven, relationship-led leadership role with direct commercial accountability.
Key Responsibilities
- Design and execute creative, trend-driven external promotion campaigns , including:
- Uniformed promotion teams
- Gift cards and experiential offers
- Live activations and lifestyle placements
- Deploy promotion teams across premium, high-footfall locations:
- Shopping malls
- Clubs and lounges
- Restaurants and cafés
- Hotels
- Residential compounds and beach areas
- Build corporate and group clients through partnerships with companies and communities
- Establish and maintain strong relationships with:
- Events and exhibitions
- Fashion shows
- Luxury social gatherings
- Lifestyle and nightlife platforms
- Launch and manage innovative concepts such as:
- Makeup Cars
- Nail Trucks
- Beauty pop-ups near clubs, beaches, and events
- Build a promotion network where your presence and your team consistently generate demand and visibility for the brand
Requirements
- A recognized name within Dubai’s social, luxury, nightlife, or lifestyle scene
- Strong, active network across:
- Events
- Fashion
- Hospitality
- Luxury communities
- Proven experience managing field promotion or activation teams
- Bold, creative, execution-driven, and results-focused
- Deep understanding of Dubai’s luxury consumer mindset
- Hands-on, field-oriented leader (not desk-based)
Benefits
- High-income potential with performance-based commissions
- Full creative freedom and execution authority
- Opportunity to build a strong personal brand alongside Elaris and Persian Horizon Holding
- Participation in concepts and activations not yet seen in Dubai’s beauty industry