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Head of Retail Marketing.MCG - Marketing and Communications Group

Mashreq
1 day ago
Full-time
On-site
United Arab Emirates

JobsCloseBy Editorial Insights

Mashreq seeks a Head of Retail Marketing to own go-to-market strategy across UAE and Pakistan, shaping positioning and messaging for Retail products and leading campaigns across digital channels. The role oversees forecasting, KPI tracking, and CPA optimization while launching offerings in new markets and driving engagement. You’ll manage the budget, build an agile team, and collaborate with Retail Heads, the Digital Studio and CX to elevate the customer experience. Requirements: 12+ years banking or 23+ years in marketing with B2C/B2B leadership, strong customer focus, entrepreneurial drive and agility. Tips: quantify cross-market impact, show growth in acquisition metrics and LTV, align with Mashreq challenger culture, and bring concrete case studies.

Key Result Areas

  • Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan

  • Design positioning, messaging architecture & marketing plans across Retail products & services offering 

  • Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR

  • Plan & implement all segments & products / services overall digital marketing strategy 

  • Forecast digital sales performance trends and increase acquisition numbers across markets & segments 

  • Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA

  • Analyze data and insights to optimize campaigns across all segments 

  • Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers

  • Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.

  • Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints

  • Oversee & manage marketing budget and scheduling expenditures.

  • Set a strong marketing team, processes & policies in new markets 

  • Launch Retail offering in new Markets 

Operating Environment ,Framework and Boundaries, working Relationships

  • Mashreq is a challenger bank & an aggressive marketeer, this position has key responsibility to promote a culture of innovation & Customer Experience. 

  • Working with all Retail Business Heads,Digital Studio Head and Customer Experience Head

    Problem Solving

  • Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.

  • Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.

  • Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way 

  • Being able to traverse a broad spectrum from strategic to tactical is key

  • Ability to work under Agile framework - collaborate across businesses, Digital Studio teams & CX to achieve business goals

Decision Making authority and Responsibility

  • Setting up marketing strategy across Retail segments, products & services.

  • Determining acquisition targets & CPA for segments and launch of new initiatives.

Knowledge, Skills and Experience

  • 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.

  • Familiarity with bank’s operations, sales and support environments, and strong customer focus.

  • Entrepreneurial, strong profit orientation, effective team leader

Experience building innovative and agile teams and coaching them to their full potential

•    Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
•    Design positioning, messaging architecture & marketing plans across Retail products & services offering 
•    Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
•    Plan & implement all segments & products / services overall digital marketing strategy 
•    Forecast digital sales performance trends and increase acquisition numbers across markets & segments 
•    Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
•    Analyze data and insights to optimize campaigns across all segments 
•    Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers
•    Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
•    Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
•    Oversee & manage marketing budget and scheduling expenditures.
•    Set a strong marketing team, processes & policies in new markets 
•    Launch Retail offering in new Markets 

•    12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
•    Familiarity with bank’s operations, sales and support environments, and strong customer focus.
•    Entrepreneurial, strong profit orientation, effective team leader
•    Experience building innovative and agile teams and coaching them to their full potential
 

The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup, and innovator
in banking and finance, powered by a diverse and dynamic team who put customers first.
Together, we pioneer key innovations and developments in banking and financial services.
Our mandate? To help customers find their way to Rise Every Day, partnering with them through
the highs and lows to help them reach their goals and unlock their unique vision of success.
Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value. 
We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.