HOKA Manawa Bay | Assistant Store Manager

JobsCloseBy Editorial Insights

HOKA Manawa Bay is seeking a high energy Assistant Store Manager to lead a fast paced, high turnover store in Auckland on a Sunday to Thursday roster, 38 hours per week. You’ll partner with the Store Manager to hit sales targets, uphold brand standards, coach and develop the team, manage rostering and wage control in line with GRIA, assist with recruitment and onboarding, and drive local activations while championing OH&S compliance and an inclusive culture. In your application, highlight proven leadership in a busy retail environment, a hands on Make It Happen mindset, coaching impact, stock and merchandising skills, problem solving, and a genuine passion for movement. Benefits include 40% staff discount, ongoing training, and product gifting.

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At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types. We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.


Now Hiring: Assistant Store Manager
Location: Manawa Bay | Full-Time | 38 hrs Sunday – Thursday
Ready to step up with purpose and pace?
HOKA is on the move, and we’re looking for a high-energy, retail-driven Assistant Store Manager to join our high-turnover Manawa Bay Store. This is an exciting opportunity for someone who thrives in a fast-paced, high-volume environment and is passionate about driving results.
At HOKA, our goal is to inspire people to move. We want to empower people to fly over the earth. From elite athletes to everyday movers, our mission is to inspire people to move with confidence, purpose, and joy. We believe everyone is an athlete. And however you find joy in movement, Hoka supports you.

What You’ll Do
Working closely with the Store Manager, you will play a key role in achieving sales targets and KPIs aligned with business objectives. This position operates on a Sunday–Thursday roster and is ideal for a motivated leader ready to make an impact in a dynamic retail setting.
• Support day-to-day operations, delivering strong sales results and brand standards
• Lead the team on the shop floor, role modelling exceptional customer service and HOKA brand behaviours
• Assist in driving sales, KPIs and individual team performance through coaching and feedback
• Support rostering and wage management in line with business targets and GRIA compliance
• Help recruit, onboard and train new team members
• Coach and develop team members to build capability and support succession planning
• Champion a positive, inclusive store culture that drives engagement and high team morale
• Support local community activations and in-store events
• Ensure compliance with OH&S legislation and company policies at all times

Who You Are
• Proven experience as an Assistant Store Manager or Senior Team Leader in a fast-paced retail environment
• A hands-on leader with a strong “Make It Happen” mindset
• Passionate about coaching, developing and motivating teams
• Confident with operational tasks including visual merchandising, stock management and wage control
• Strong problem-solving skills with the ability to adapt in a fast-paced environment
• Eager to grow and progress your retail career

Why HOKA?
• A fun, inclusive and purpose-driven culture that values movement and innovation
• 40% staff discount across Accent Group brands including Hype DC, The Athlete’s Foot, Merrell and more
• Ongoing training and development to support your leadership career pathway
• Quarterly product gifting so you can live the brand on and off the shop floor
• Be part of brand activations, product launches and conferences

The right Assistant Store Manager will thrive in a fast-moving, mission-led environment. Bringing energy, empathy and ambition to support a high-performing team and grow into their next leadership step.
Ready to be part of a key HOKA store and take the next step in your retail career? Apply now.


At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.