Insight Manager, Strategy
BT GroupJobsCloseBy Editorial Insights
BT Group is seeking an Insight Manager, Strategy in Sunderland to own the customer and market narrative across strategic planning, informing long‑term objectives and investments. You’ll partner with pan‑BT Strategy teams, translate primary and secondary research into actionable, insight‑driven business cases, champion customer needs in QBRs and MTP, and manage external insight partners with a £2m investment. Essential: proven ability to generate insights from diverse data, compelling storytelling to senior leaders, and experience leading teams. Desirable: telecoms/tech market sense, adaptability, AI-enabled research methods, and strong cross‑functional influence. To apply, tailor your CV to show measurable impact with concise case studies and demonstrate senior stakeholder collaboration, aligned with BT’s customer‑first, agile culture, onsite in Sunderland.
About the role
As Insight Manager, Strategy you will own the relationship with our pan BT Strategy teams, helping them make customer-focused and data-based decisions in order to set BT’s long-term strategic objectives.
Focusing mainly on the longer-term strategic ambitions of BT, but with an agile mindset to help solve short to medium term commercial objectives, you will partner with your stakeholders to understand customer needs and create compelling, insight-driven business cases from a wide range of market intelligence, secondary research, and raw data.
You will continually champion the most important customer needs with your stakeholders so they can make better customer-centric decisions and deliver commercial performance goals.
What you’ll be doing
- Lead the development and delivery of the customer and market narrative across key strategic planning processes, including Quarterly Business Reviews (QBRs) and Medium-Term Planning (MTP), ensuring the ‘voice of the customer’ informs strategic decision-making, business planning and investment priorities across BT.
- Act as a trusted partner to senior strategy stakeholders, providing timely, evidence-based insight on market dynamics, competitive positioning, customer needs and brand performance.
- Manage and synthesise primary research, secondary data and market intelligence, translating complex information into actionable strategic recommendations and identifying long-term customer and market trends.
- Support strategic planning and transformation activities, including assessing macroeconomic, technological and industry developments and identifying commercial growth opportunities.
- Define and prioritise the Group Insight roadmap, balancing stakeholder demand and aligning insight activity to key business priorities and strategic objectives.
- Lead the management of external insight partners and analyst relationships, maximising the value of a c.£2m investment to deliver impactful market intelligence to senior business leaders.
Essential Skills / Experience
- Insight generation & research expertise – Strong experience using both primary and secondary research sources, combined with a natural curiosity to interrogate complex data sets, identify trends, and translate evidence into clear, commercially relevant insights and recommendations.
- Storytelling & senior stakeholder communication – Proven ability to synthesise complex information into compelling narratives, creating impactful presentations and delivering clear, concise recommendations to senior leaders, executives, and board-level audiences.
- People leadership & team management – Demonstrated experience leading and developing high-performing teams, fostering a collaborative and inclusive culture, setting clear direction and priorities, and coaching individuals to achieve both personal and business objectives.
Desirable Skills / Experience
- Strong stakeholder leadership and influencing skills, with the ability to inspire, engage and build credibility across senior commercial, strategy and cross-functional teams in a large global organisation.
- Commercially astute and strategically minded, with a strong understanding of the telecoms, technology and wider market landscape and the drivers of revenue and profit growth.
- Highly adaptable and resilient, able to manage multiple priorities simultaneously, work across diverse teams, and thrive in a fast-paced, agile environment.
- Advanced research and analytical expertise, including experience applying innovative market research techniques, AI-enabled approaches and synthetic audiences to generate actionable insights.
- Experience in strategy, consulting or similar analytical roles, with strong business partnering skills and a proven ability to navigate complex stakeholder environments
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.
BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.
Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.
We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.