Loyalty Specialist

JobsCloseBy Editorial Insights

THE ICONIC is seeking a Loyalty Specialist to join the Sydney based Customer team on a full time onsite basis. You will own the Access Extra offers planner, build and run campaigns in Talon.One, monitor live activity and deliver performance reporting to optimise acquisition, retention, frequency and AOV while ensuring every offer aligns with program goals. The role requires 2–5 years in loyalty or CRM with end to end campaign experience, strong operational discipline and the ability to influence cross functional stakeholders. To apply, tailor your CV to show measurable outcomes from loyalty initiatives, highlight your experience configuring and QAing offers, and demonstrate a proactive, change oriented mindset.

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations. 

We are proud to have developed one of Australia's most loved brands in a very short time. Our team of marketers are innovative and courageous. They run at the forefront of the digital space, are passionate about building best-in-class experiences and are relentlessly focused on delivering results. They do this by collaborating on sophisticated campaigns that reach and engage our customers in the newest and most creative ways.

THE ICONIC is looking for a Loyalty Specialist to join our Customer team. This is a great opportunity for a detail-oriented, collaborative self-starter to support the Loyalty Program Manager in delivering a high-performing loyalty program.

You’ll own the Access Extra offers planner, ensuring offers are aligned to program strategy, build and execute campaigns in Talon.One, and deliver clear performance reporting and insights. You’ll also work closely with cross-functional teams to coordinate delivery and keep campaigns running smoothly.

What You’ll Do:

• Support the Loyalty Program Manager to deliver a high-performing loyalty program
• Manage day-to-day planning and execution to keep program operations running smoothly
• Own the Access Extra offers calendar/planner end-to-end
• Document offer mechanics, timelines, eligibility and dependencies clearly and consistently
• Translate loyalty strategy into an executable offers roadmap
• Ensure each offer ladders up to program goals and measurable KPIs (e.g., acquisition, retention, frequency, AOV)
• Identify and flag risks (e.g., offer fatigue, overlap/conflicting promos, unintended customer impact)
• Build, QA and launch loyalty campaigns in Talon.One (segments, triggers, reward logic, caps, stacking rules)
• Monitor live campaigns, troubleshoot issues and coordinate fixes quickly
• Deliver performance reporting and insights (participation, redemption, incremental revenue, margin impact, lift where possible) to optimise future offers

Essential Skills, Knowledge and Experience:

• Customer-focused self-motivated professional with good commercial & loyalty acumen with 2-5 years of experience in loyalty/CRM/lifecycle. 
• Strong loyalty and retail industry experience
• Experienced in running end-to-end loyalty campaigns
• Detail oriented with strong operational rigor from governance to implementation. 
• Highly analytical and focused on using post campaign and program results to define campaign planning. 
• Loyalty/ CRM platform experience to configure and QA offers
• Experienced in influencing, building relationships, and communicating with a range of stakeholders
• Drive for continuous improvement across the loyalty program and wider business, comfortable acting as a change agent 
• Degree in relevant tertiary discipline

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work. Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning  collective. Get your knowledge fix with our learning days and hackathons 
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year 
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People  first. Access to our Employee Assistance Program for you and your family
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]