Manager - Campaigns

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Manager Campaigns at Apparel Group leads strategy, execution, and optimization of multi-channel campaigns to boost brand visibility, engagement, and revenue. This role owns end-to-end lifecycle across SMS, email, push and app channels, designs user journeys, and drives automation with a data-led ROI focus. You will manage the calendar, coordinate with content, design, CRM and brand teams, and report KPIs to stakeholders while collaborating with data analytics to sharpen targeting and post-campaign learning. Ideal: 6-8 years in CRM or retail marketing, 3+ in leadership, hands-on with MoEngage CleverTap WebEngage Optimove, BA or MBA preferred. To apply, tailor your resume to demonstrate end-to-end delivery, multi-channel orchestration, measurable ROI, cross-functional leadership, and readiness to work onsite in Dubai.

Objective:

The position plays a pivotal role in driving the strategic planning, execution, and optimization of multi-channel marketing campaigns to enhance brand visibility, customer engagement, and revenue growth. This role manages the entire campaign lifecycle, from ideation to performance tracking, with a strong focus on automation, data-led decision-making, and ROI-driven results.

Key Responsibility:

• Own and manage the end-to-end execution of marketing campaigns across SMS, email, push notifications, and app-based channels.
• Define campaign architecture and design user journeys, including drip, behavioral, and lifecycle campaigns using marketing automation platforms.
• Maintain and manage the campaign calendar, including roadmaps, key milestones, and cross-functional deliverables.
• Collaborate with content, design, CRM, and brand teams to align messaging and creative assets with campaign objectives.
• Monitor performance metrics, conversion funnels, and campaign KPIs; share regular dashboards and reports with internal stakeholders.
• Work closely with data and analytics teams to optimize targeting, segmentation, and campaign effectiveness.
• Continuously improve campaign workflows and resolve execution challenges to ensure timely and high-quality delivery.
• Lead post-campaign analysis to derive actionable insights and inform future campaign strategies.

Desired Experience:

• 6–8 years of experience in CRM, campaign management, or retail marketing, with at least 3 years in a managerial or strategic role.
• Hands-on experience with marketing automation tools such as MoEngage, CleverTap, WebEngage, Optimove, or similar platforms.
• Strong understanding of campaign platforms, digital marketing tools, CRM systems, and analytics dashboards.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.