Manager, Communications & Marketing, Hoxworth Blood Center
University of CincinnatiJobsCloseBy Editorial Insights
UC's Hoxworth Blood Center in Cincinnati onsite seeks a full-time Manager, Communications & Marketing, to lead a marketing team, craft strategic plans, boost donor engagement and revenue, and ensure brand consistency across digital, social, email, and community outreach. The role partners with Operations, Laboratory and Finance, oversees CRM and marketing automation, manages budgets and vendors, and directs staff. Requirements include a Bachelor’s degree (or nine years of relevant experience), five years in marketing leadership, and strong analytics with cross-channel campaign experience; healthcare or regulated environments a plus. Internal UC employees must apply via SuccessFactors; create a UC applicant portal profile and tailor your resume to show ROI, donor growth, and cross-functional impact.
Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
Job Overview
Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center: Saving Lives Close to Home. HBC is located within the College of Medicine and is the only Regional Blood Center owned and operated by a University in United States.
The Hoxworth Blood Center is seeking a full-time (100% FTE) Manager, Communications & Marketing. The incumbent will lead the development and execution of integrated marketing strategies that drive growth, expand market presence, and strengthen the Hoxworth Blood Center brand. This role partners closely with operational and executive leadership to align marketing initiatives with organizational priorities and advance strategic objectives.
Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you're a detail-oriented individual with marketing management experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center.
Essential Functions
- Lead and develop the marketing team to execute high-impact initiatives that drive organizational growth while ensuring the consistent delivery of core marketing and promotional programs.
- Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.
- Support organizational growth and expansion efforts through market analysis, strategic planning, and targeted marketing initiatives.
- Plan, manage, and optimize integrated multi-channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.
- Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, utilizing cross-functional attribution models.
- Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.
- Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.
- Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.
- Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.
- Serve as a key stakeholder in contract review, negotiation, and vendor selection processes.
- Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing initiatives.
- Provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
- Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
- Bachelor's Degree in a related field.
- Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Required Experience
- Five (5) years of relevant experience.
Additional Qualifications Considered
- Strong analytical, written, and verbal communication skills.
- Experience developing and managing campaigns across multiple channels.
- Experience in healthcare or other regulated environments.
- Experience supporting multi-site or geographically dispersed operations.
- Proficiency with CRM platforms and marketing automation tools.
Physical Requirements/Work Environment
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:
Salary/Hourly Pay Rate Information:
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Additional Benefits Include:
- Competitive salary based on experience
- Comprehensive health coverage (medical, dental, vision, prescription)
- Flexible spending accounts & wellness programs
- Professional development & mentorship opportunities
To learn more about why UC is a great place to work, please visit our Careers Page.
UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.
Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at [email protected].
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
REQ: 102818