Manager - Creative Services

JobsCloseBy Editorial Insights

Apparel Group is seeking a Manager of Creative Services to drive AI tool integration, creative production, content governance and cross functional marketing support onsite in Dubai. The role focuses on scaling output, improving turnaround times and delivering premium assets that align with brand guidelines and seasonal directions across multiple brands. You will own briefs, production pipelines, edits and post production, lead AI driven concepts, and partner with Marketing, CRM, Tech and agencies to ensure secure, seamless deployment. To apply, emphasize 7–10 years in creative production or AI enhanced marketing, proficiency with Midjourney, Adobe Firefly, Runway, and Adobe Creative Cloud, and present a portfolio with measurable impact and leadership examples.

How you will make an impact (Key responsibilities) : 

1. AI Tool Integration & Automation Enablement

• Lead the adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation.

• Build and manage AI-driven solutions for scaling creative output, improving turnaround times, and enhancing content personalization.

• Evaluate new AI tools, emerging technologies, and innovations relevant to visual creation and marketing productivity.

• Train internal teams on AI usage, ensuring safe, brand‑compliant, and consistent application.

2. Creative Media Production & Digital Content Leadership

• Oversee the development of high-quality digital content including videos, motion graphics, animations, and campaign visuals.

• Manage creative briefs, storyboards, production pipelines, edits, and post‑production to deliver premium creative assets.

• Ensure all visual outputs align with brand guidelines, seasonal aesthetic directions, and marketing goals.

• Coordinate with designers, content creators, videographers, and agencies to deliver best‑in‑class creative work.

3. Content Governance, Quality Control & Innovation

• Establish quality standards for AI‑generated and manually produced creative content.

• Review, refine, and approve visual assets to ensure accuracy, consistency, and visual excellence.

• Maintain organized digital libraries, design systems, and AI prompt libraries for efficient creative workflows.

• Identify opportunities for enhancing productivity through upgraded systems, templates, and automation.

4. Cross‑Functional Collaboration & Marketing Support

• Partner with Marketing, Social Media, CRM, PR, VM, and E‑commerce teams to provide AI‑enabled creative support.

• Work with Technology and Data teams to ensure that AI tools are seamlessly integrated and secure.

• Support leadership teams by developing high-impact visual concepts, pitch decks, creative prototypes, and innovation pilots.

• Provide insights on content performance, process improvements, and AI‑driven efficiencies.

Qualifications & Skills

• Bachelor’s degree in Digital Media, Creative Arts, Marketing, Computer Science, Artificial Intelligence, or related field. 
• 7-10 years of experience in creative production, digital content creation, or AI‑enhanced marketing roles. 
• Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT‑based tools, etc.) and creative software (Adobe Creative Cloud, Figma, motion graphics tools). 
• Strong understanding of premium brand aesthetics, visual storytelling, and design direction. 
• Experience managing creative workflows, multi‑format content, and end‑to‑end media production. 
• Strong project management, leadership, and stakeholder coordination skills. 
• Ability to translate marketing objectives into visually compelling, AI‑enabled creative concepts. 
• Highly organized, innovative, detail‑oriented, and comfortable working in a fast‑paced, multi‑brand environment.