Manager - Marketing - Jumeirah Burj Al Arab

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Jumeirah Burj Al Arab is seeking a Marketing Manager to execute the hotel’s strategy, ensure brand alignment, and drive annual commercial targets with phased demand planning. You will support planning, budgeting, forecasting and KPI driven reporting while partnering with Revenue and Operations to translate strategy into plans that lift occupancy, ADR, length of stay and direct contribution. You’ll guard public communications for local compliance and brand reputation, overseeing imagery governance, and drive digital quality across website, app and OTA positioning. Lead performance marketing across paid search, metasearch and paid social with cost efficiency and measurable ROI. Ideal: five to seven years in hospitality or luxury marketing, strong stakeholder, digital, PR and budgeting experience, matrix org exposure. To apply, tailor your CV to show measurable occupancy and ADR gains, direct-channel growth, and governance examples, plus a note on on-site UAE readiness.

About Jumeirah

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. 

About Jumeirah Burj Al Arab

Jumeirah Burj Al Arab, Dubai’s most iconic hotel and a global symbol of Arabian hospitality, stands as the flagship of Jumeirah’s exceptional portfolio. Its sail-shaped structure, one of the world’s most photographed superstructures, redefined luxury hospitality when it opened in 1999. The hotel offers a collection of exquisite destination dining and wellness experiences.

About the Job

An opportunity has arisen for a Marketing Manager to join the team in Jumeirah Burj Al Arab. The main duties and responsibilities of this role:

• Execute the marketing strategy for the hotel, ensuring alignment with brand positioning and delivery of commercial targets across the year, with clear phasing around demand periods. 
• Support annual planning, budget setting, forecasting and performance reporting, with clear KPIs and ROI discipline across all channels and initiatives.
• Partner with the Revenue and Operations to translate the hotel commercial strategy into measurable marketing plans that support occupancy, ADR, length of stay, channel mix, and direct contribution.
• Ensure all public facing communications comply with local requirements, and protect brand reputation, including clear governance on imagery, tone, and creator engagement.
• Oversee and maintain hotel’s digital quality and conversion performance, including website and app content accuracy, UX content standards, and OTA positioning and audits (content, imagery, amenities, mapping, messaging consistency). 
• Drive performance marketing oversight and direction across paid search, metasearch, paid social and other channels as applicable, ensuring cost efficiency, brand protection, and measurable incremental outcomes.

About You

The ideal candidate for this position will have the following experience and qualifications:

• 5–7 years of progressive experience in marketing, ideally within hospitality, luxury, or consumer lifestyle sectors.
• Proven ability to manage multiple stakeholders and balance strategic alignment with tactical delivery.
• Strong understanding of digital marketing, PR, F&B marketing, social media, and campaign production.
• Experience in performance tracking, budget management, and reporting and familiarity with working in a matrix organisation and supporting multiple properties/markets.

About the Benefits

At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

Benefits include:

• Supportive and inclusive work environment
• Access to Learning & Development programmes and clear career pathways
• Opportunities for internal mobility within our global network
• Colleague discounts on food, beverage, and hotel stays worldwide
• Comprehensive healthcare and life insurance coverage
• Paid annual leave entitlement
• Performance-based incentives tailored to your role
• Competitive tax-free salary paid in UAE Dirhams (AED)