Manager - Priority Banking Proposition
Abu Dhabi Islamic BankJobsCloseBy Editorial Insights
Abu Dhabi Islamic Bank seeks a Manager, Priority Banking Proposition, to lead the development, enhancement and commercialization of Priority Banking offers, shape segment design and customer engagement, and uncover growth through data driven insights, partnerships, digital enablement and performance management. The role acts as a central coordinator across Product, Digital, Data Analytics, Marketing, Operations, IT, Procurement, Compliance and Frontline teams to deliver market leading customer experiences and commercial results. You will refine propositions, drive acquisition and retention, build robust business cases, and push digitization through UAT and automation. Requirements include 7 to 12 years in proposition management or analytics in Retail Priority or Wealth, strong analytics, financial modelling, Power BI, SQL and CRM analytics. Tips: tailor your resume with quantified outcomes, provide 1 to 2 case studies of successful propositions or campaigns, demonstrate cross functional leadership and UAE market experience, and highlight governance, digital initiatives and stakeholder management in your cover letter.
Role : Manager - Priority Banking Proposition
Location : Abu Dhabi
Role Purpose:
Lead the development, enhancement, and commercialization of Priority Banking customer value propositions, segment design, and customer engagement initiatives. The role is responsible for identifying growth opportunities through data-driven insights, proposition innovation, strategic partnerships, digital enablement, and business performance management to drive customer acquisition, portfolio deepening, fee income, and TRB growth.
The role will act as the central point of coordination across Product, Digital, Data Analytics, Marketing, Operations, IT, Procurement, Compliance, and Frontline teams to deliver market-leading customer experiences and commercial outcomes.
Key Accountabilities of the role
Enhance Priority Banking propositions and benefits.
Identify customer needs, market trends, and opportunities.
Develop business cases and launch new initiatives.
Drive customer acquisition, engagement, and retention.
Data Analytics & Business Insights
Analyze portfolio performance and customer behavior.
Develop MIS, dashboards, and management reports.
Identify growth opportunities and performance gaps.
Provide data-driven recommendations.
Partnership & Vendor Management
Source and manage strategic partnerships.
Negotiate commercial agreements and benefits.
Monitor partner performance and value delivery.
Digital & Innovation
Drive digital and customer journey enhancements.
Lead system improvements, UAT, and automation initiatives.
Identify innovative solutions to improve customer experience.
Campaign & Revenue Management
Execute campaigns to drive growth and profitability.
Monitor results and optimize performance.
Support frontline engagement and proposition awareness.
Governance & Project Management
Maintain policies, procedures, and reporting.
Ensure regulatory and governance compliance.
Lead cross-functional projects and strategic initiatives.
Specialist Skills / Technical Knowledge Required for this role:
- Advanced analytical skills with the ability to interpret large datasets and derive commercial insights.
- Strong financial modelling and business case development capabilities.
- Advanced Excel and PowerPoint skills.
- Proficiency in Power BI, SQL, CRM analytics, or similar business intelligence tools.
- Strong negotiation and vendor management skills.
- Experience in proposition design, customer segmentation, customer journey development, and customer experience management.
- Strong understanding of Retail Banking, Priority Banking, Wealth, and Liability products.
- Experience managing digital initiatives, system enhancements, and UAT testing.
Previous experience: 7 to 12 years of experience in Proposition Management, Analytics, Customer Experience, Banking (preferably Retail Priority or Wealth Management)