Manager, SEO (LTD)

JobsCloseBy Editorial Insights

adidas is seeking a Manager SEO to grow organic traffic and revenue for adidas US eCom by leading SEO across technical on site GTM and editorial efforts. You will partner with Performance Marketing, Digital Analytics, Newsrooms, manage agency relationships, and deliver ROI through data driven campaigns. The role requires 4-7+ years in digital marketing with strong SEO and content marketing experience, leadership as a plus, and proficiency with Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog and similar tools. Ideal candidates blend content strategy with data driven optimization and have a proven track record of traffic and conversions. Portland hybrid onsite policy applies; tailor your resume with quantifiable results and be ready to discuss ROI.

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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

 

As a Search Marketing Manager at adidas your role is to drive organic traffic to adidas US eCom through SEO initiatives. You work with internal and external partners to leverage the power of the adidas brand to grow organic traffic through the support of promotional and go-to-market initiatives.  The SEO and paid search teams are growth engines for one of adidas.com’s largest acquisition channels, and this role will be key to integrating all facets of SEO (technical, on-site, GTM, offsite, editorial) to help meet/exceed KPI targets and increase efficiency and ROI on our traffic generation initiatives.   

 

KEY RESPONSIBILITIES

 

Scope: Accountable for organic traffic and revenue generation via partnerships and content marketing. 

 

• Support full-funnel traffic generation initiatives by coordinating SEO workstreams; managing projects from concept development to final delivery 
• Hands-on support of go-to-market and promotional campaigns from a data-driven SEO perspective 
• Support agency partner relationships with a focus on measuring impact and documenting ROI 
• Ensure SEO deliverables and output are meeting expectations 
• Ownership of reporting covering traffic generation, partnership marketing, and PR outreach 
• Reports can include: link acquisition, conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s. 
• Leverage reporting and data insights to optimize the program by adjusting agency and team efforts 

• Support SEO teammates with page optimization experiments, and A/B testing 

• Identify and build business cases to explore new opportunities and support SEO objectives 

• Active collaboration with Global SEO and market leads; including participation in seasonal planning, cross-functional initiatives, regular alignment meetings, sharing best practices, and culture building 

• Educate and build allies in market for your functional area of SEO and SEO holistically by communicating the impact of your actions on business objectives 

• Leverage data and team insights to build presentations 

• Regular participation in seasonal Digital Planning calendar workshops 

 

KEY RELATIONSHIPS

 

• Performance Marketing  

• Digital Analytics 

• NAM Brand & Brand Marketing 

• Newsrooms, PR, EIM, and Sports Marketing 

• NAM eCom teams 

• Content Strategy & Planning  

• Digital Activation 

 

 KNOWLEDGE, SKILLS AND ABILITIES

 

• Experience with digital marketing in a brand environment 

• Experience in eCommerce environment  

• Experience in leading a team is a plus 

• Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely. 

• Ability to lead a team and foster an inclusive team culture. 

• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels. 

• Creative and energetic team player who has a passion for traffic generation 

• Extensive experience with content marketing – strategy, production, outreach 

• Extensive experience with traffic analytics tools 

• Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis 

• Extensive experience with reporting tools 

• Very good project and account management skills 

• Fluent English, both verbally and written 

 

MINIMUM QUALIFICATIONS

 

• 4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency. 

• Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz/Stat, Semrush, Ahrefs, Screaming Frog SEO Spider, Adobe and Google Analytics 

 

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. 

• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. 

• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.  The working location of this position is Portland, OR. 

• Though our teammates hail from all corners of the world, our working language is English.