Marketing Data Quality Specialist - Canada

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Elastic is seeking a thorough Marketing Data Quality Specialist to join the Marketecture team in Canada for an onsite, full‑time role. You will audit Marketo and Salesforce data, close gaps in completeness and accuracy, design and maintain a Marketing Database Health dashboard, map data by source, standardize key lead attributes, and lead deduplication and data normalization efforts. You will ensure alignment with Sales Ops, document processes for governance, and translate findings into actionable recommendations for both technical and non‑technical teammates. Ideal candidates have 2–4 years in marketing operations or database management, hands‑on Marketo and Salesforce experience, basic SQL and BI tools, and strong analytical skills. Bonus points for LLM API experience and automation tools. Salary CAD 81,900 to 129,500 plus stock and RRSP matching; tips for applying: tailor your resume to show measurable data quality improvements, dashboards, and cross‑functional collaboration with Marketing Analytics and Sales Ops; highlight projects where you normalized job titles, reduced duplicates, and improved lead scoring. Also mention willingness to discuss accommodations.

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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

At Elastic, we have a simple goal: to solve the world's data problems with products that delight and inspire. As the company behind the popular open-source projects — Elasticsearch, Kibana, Logstash, and Beats — we help people around the world do great things with their data. From stock quotes to Twitter streams, Apache logs to WordPress blogs, our products are extending what's possible with data, delivering on the promise that good things come from connecting the dots. The Elastic family unites employees across 40+ countries into one coherent team, while the broader community spans across over 100 countries.

What is the role:

We are seeking a thorough and analytical Data Quality Specialist to join the Marketecture team. This role will focus on improving the completeness, accuracy, and usability of our marketing database, with particular attention to critical lead attributes. You will work closely with the Marketing Architecture lead to audit, optimize, and operationalize data processes that support marketing effectiveness, sales alignment, and overall lead marketability.

This person complements a strategic and technical leader by handling operational performance and data integrity, allowing leadership to focus on high-level strategy, architecture, and scoring models. They will be a trusted partner for maintaining clean, actionable data that drives marketing efficiency and decision-making.

What you will be doing:

• Conduct in-depth audits of the Marketo database to identify gaps in data completeness, quality, and alignment with database health metrics
• In collaboration with the Marketing Analytics team, lead the design and development of the Marketing Database Health dashboard to include data quality trends, completeness, and improvements over time
• Map data completeness and quality by source (forms, integrations, list imports, etc.) and build a roadmap for remediation
• Ensure marketing database and lead data strategy align with Sales Ops and account-level data strategies
• Implement a data cleanup and normalization schedule, including standardizing job titles, persona fields, and other key lead attributes
• Maintain and improve lead deduplication processes
• Support ad hoc data quality initiatives, including reviewing integrations, triggers, and lead flows
• Document processes, maintain change logs, and support governance initiatives to ensure sustainable data operations
• Communicate findings and recommendations clearly to both technical and non-technical team members.
• Maintain accurate and up-to-date lead records in marketing automation systems and shared environments
• Support compliance and audit requests by retrieving and analyzing lead acquisition and opt-in data
• Schedule meetings, manage calendars, and coordinate communications related to lead database enhancements and projects 

 

What you bring along:

• 2–4 years of experience in marketing operations, database management, or a related field
• Hands-on experience with Marketo and Salesforce (reporting, workflows, lead scoring)
• Experience with data standardization and validation practices and tools
• Strong analytical skills to include interpreting data trends and identifying root causes
• Basic knowledge of SQL, Excel/Google Sheets, or BI tools (Tableau, Looker) 
• Strong attention to detail, analytical outlook, and familiarity of working with large datasets
• Experience with marketing automation systems (Marketo preferred) and CRM systems (Salesforce preferred)
• Ability to interpret dashboards and metrics, translating insights into actionable recommendations
• Strong problem-solving skills and ability to work with ambiguous or evolving processes
• Proactive, self-motivated, and able to lead projects while working closely with other team members 

Bonus Points:

• Hands-on experience with LLM APIs (OpenAI, Anthropic/Claude, Cursor etc.) and prompt engineering.
• Proficiency with API integration, webhooks, and workflow automation tools.
• Working knowledge automation tools (Zapier, Make.com, n8n).

Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  The typical starting salary range for new hires in this role is listed below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:$81,900—$129,500 CAD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

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