Marketing Manager - Dubai Campus

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Marketing Manager at Heriot-Watt University Dubai Campus will lead a team delivering marketing and campaigns with a digital-first mindset aligned to strategy. You’ll shape portfolio marketing, drive recruitment and lead generation, and manage budgets and agencies while producing collateral. You’ll work with Heads of School and MRAC to ensure brand consistency, timely delivery, and measurable impact. Essential criteria include a degree or relevant marketing experience, strong copywriting and project management, and proven stakeholder and budget management. How to apply: submit your CV and a cover letter addressing criteria; expect an on-demand video interview, followed by in-person Dubai campus interviews with a brief presentation. Salary AED 16-17K per month all inclusive, 35 hours per week, 1 FTE, onsite Dubai; equality and inclusion are core HWU values.

Role: Marketing Manager 

Location: Dubai Campus

FTE and working pattern: 1 FTE, 35hrs per week 

Starting Salary: AED 16-17K Monthly All Incl 

Organisation Name: Marketing, Recruitment, Admissions and Communications (MRAC) 

Purpose of Role: 

The Marketing Manager will lead a small team to develop and implement marketing initiatives and corporate communications within the academic schools aligned to the University’s strategic plan. The successful candidate will be an ambitious, proactive marketing professional, with experience in brand implementation, content creation, project management, delivery of publications, and integrated marketing campaigns including online campaigns. The post holder should have a ‘digital first’ approach to all activity. They should also have extensive experience of content creation, copywriting, editing and co-ordinating the design and print production/online management process, from briefing to delivery and distribution, to ensure that projects meet organisational objectives and are delivered on time, on budget and to the required standard. The post holder will champion the brand across the University, working closely with colleagues across MRAC, specifically Heads of School to develop inspiring marketing collateral, digital content and publications, and to position the brand to internal and external audiences. They will be responsible for raising awareness of and generating leads for Heriot-Watt University through online and print media to achieve student recruitment targets. The Marketing Manager will report to the Head of Marketing and will be expected to act as an integral member of the Marketing team, providing wider support where necessary. They must have excellent written and verbal communications skills and strong project management experience with an exceptional level of attention to detail. A key part of the role will involve supporting the development and implementation of annual marketing plans with the Heads of Schools, setting agreed objectives and evaluating performance against those objectives. 

Summary of Key Duties and Responsibilities: 

Postholder will be required to: 

• Manage the delivery of a sector-leading applicant communications experiencethrough the effective showcasing of content through the website, CRM, direct mail,social media, events and personalised recruitment activity.
• Prioritise activities and manage complex demands on your time.
• Monitor and evaluate campaign and content performance, to makerecommendations to inform future marketing and digital campaigns.
• Shape and deliver the school campaign strategy ensuring marketing activitiescomply with brand and campaign guidelines, consistently applied across all mediaplatforms.
• Support a ‘digital first’ approach to curate and implement creative and reusablecontent that is timely, engaging and relevant to the target market to supportmarketing plans and utilise across all channels. This includes print, estates signage,online and outdoor advertising, direct marketing, offline materials and literature,Digital and e-solutions, PR and sponsorship and marketing support/collateral forcorporate events.
• Lead on academic portfolio marketing, social media, recruitment, marketinsights and communications teams to develop campaign messaging andsupporting assets and develop marketing collateral with a strong focus on richmedia content.
• Maintain a thorough awareness of developments and trends in the HigherEducation sector, nationally and internationally, and ensure that these areresponded to appropriately in marketing plans. Deliver both EDI and sustainabilityas an integral element of all work and a can-do approach to delivery in all areas.
• Work with internal and external creative teams to create campaign content andassets.
• Manage relevant budgets and ensure that the University’s procurement policiesare adhered to.
• Maintain a bank of marketing tools such as briefing templates, disclaimers andmodel-release agreements and respond to brand related enquiries.
• Provide advice to internal stakeholders on the procurement of marketing-relatedservices from external suppliers ensuring correct interpretation and implementationof brand guidelines.
• Prepare and manage photoshoots and film projects including: the preparation ofbriefs, model casting, commissioning photography, and maintaining an updatedphoto library.
• Represent the Marketing team and MRAC at meetings and events as required.
• Lead on the development and production of corporate publications.
• Oversee effective archiving, storage and distribution of all marketing material produced for the University.
• Work in co-operation with the web and recruitment teams, to provide appropriate support materials and content for events.
• Undertake any other appropriate duties as directed by the Head of Marketing

Essential Criteria: 

• Educated to degree level or demonstrate relevant marketing experience.
• Highly creative, and able to demonstrate a proactive approach to work, showinitiative with the ability to multi-task and work with a wide variety ofstakeholders.
• Significant professional experience of working in a marketing-related field.•Excellent written and verbal communication skills, be an organised,hardworking team player who takes a flexible and passionate approach to theirwork.
• In-depth knowledge of both offline and digital marketing activity.
• Excellent copywriting skills, editing and proof-reading.
• Experienced working within brand guidelines.•Excellent organisational and project management skills and the ability to workindependently.
• Ability to work under pressure, multi-task and meet deadlines and with anexcellent attention to detail.
• Experience of working with a wide range of stakeholders.
• Line management experience.
• Excellent communication and IT skills.
• Commercial acumen and experience of managing budgets.

Desirable Criteria 

• Experience in the Higher Education sector and an understanding of the macroissues facing the sector.

Heriot-Watt University Values

With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and professionally relevant, leading-edge research, which has made it one of the top UK universities for business and industry.

We are a vibrant, forward-looking university, well known for the quality of our degrees with employers actively seeking out our graduates.  Heriot-Watt is also Scotland’s international university with an unsurpassed international in-country presence. We deliver degree programmes to circa 30,000 students in 143 countries around the world, have a further overseas campus in Dubai and boast the largest international student cohort in Scotland.

At Heriot-Watt we’ve created an environment that nurtures innovation and leadership - where our researchers, staff and students can realise their potential and develop their ambitions.

We are proud of our collegiate atmosphere and integrated teaching and research approach which has helped to build a community of committed academics and highly motivated students.  Our focus on careers delivers results and we’ve an excellent reputation for graduate employability.

In addition to the Edinburgh campus, we currently have campuses in  the Scottish Borders, Orkney, Dubai and Malaysia.  For all of our campuses we aim to provide stimulating, supportive environments conducive to effective learning and research, where staff and students can excel. At Heriot-Watt, we have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities.

Our values describe our deeply held beliefs and our community spirit. They characterise not only how we are as a higher education institution but also frame how we want to be.

Our values are:

• Belong
• Collaborate
• Inspire
• Celebrate

As learning, living and working institution, we use our values as the building blocks of how we go about doing our work and how we each conduct ourselves as members of Heriot-Watt University. They represent what binds us together as a University community and help us to become the best at what we do.

For full details on our University, please view our website https://www.hw.ac.uk/about.htm

‘How to Apply’

Please submit your CV and a cover letter setting out how you meet the criteria for this role.  

Shortlisted candidates may be invited to complete an on-demand-video interview as the first stage of the selection process. Successful candidates will then proceed to in-person formal interviews at our Dubai campus, where you will be asked to deliver a brief presentation on a relevant topic.  Following the formal interview, the preferred candidate will attend a second interview with senior staff at the Dubai campus before a final offer decision is made.

At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team. 

Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.

Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised and otherwise treated on the sole basis of their relevant merits and abilities.  Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

The appointment is conditional upon successful completion of all Labor and Immigration formalities, and the start date will need to be delayed if the employment visa is not in place.