Media Relations Coordinator

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Media Relations Coordinator at Sienna Senior Living is a full-time role in Markham reporting to the Director of Public Affairs. The role supports the PR strategy by managing media outreach and monitoring coverage to secure earned media. Requires a postsecondary degree in journalism or communications, two to three years in media relations, strong storytelling, and proficiency in Microsoft Office and Canva, plus excellent organizational and interpersonal skills. Salary range $49,117 to $61,396 with benefits including health and dental, RRSP with company match, SOAR and growth. To apply, tailor pitches to outlets, provide a portfolio, quantify results and show collaboration across teams; confirm you can work on site and align with Sienna's inclusive culture. Background checks and AI screening may apply.

Salary Range: $49,117 to $61,396
This posting is for a new position.

At Sienna, we empower our team members across Ontario, British Columbia, Saskatchewan and Alberta to help our residents live the life they desire and deserve.  Our purpose is simple: to cultivate happiness in daily life! 

What Sienna Offers: We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work.  We offer a number of programs and benefits that support team members’ financial, personal and professional needs:  

• A competitive compensation and vacation package
• Employer Paid Health & Dental Benefits
• RRSP with Company Match
• Share Ownership and Reward Program (SOAR)
• Employee Share Purchase Plan with Company Match
• Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs
• Location: Markham Ontario
• Working Arrangement: 100% On-Site

*This position is working fully on-site at our Markham ON head office**

What You’ll Be Doing:   Reporting to the Director, Public Affairs, the Media Relations Coordinator is responsible for supporting the organization’s public relations strategy and external communication initiatives. This role is responsible for managing media outreach, monitoring coverage and fostering positive relationships with media outlets.

The Media Relations Coordinator ensures consistent messaging that aligns with the organizations brand and reputation objectives.

Media Outreach

• Identify compelling stories within the organization and generate engaging pitches for media outlets.
• Facilitate media inquiries from a variety of media outlets.
• Liaise with media outlets and maintain strong relationships with journalists and editors.
• Build proactive outreach strategies to ensure positive coverage and develop brand awareness.

Media Monitoring

• Monitor media coverage and prepare regular report on public perception and engagement.
• Track publications and earned media results, providing regular reports on coverage and metrics.
• Monitor regional media landscapes to identify trends, opportunities and potential risks.

Community Engagement

• Serve as the primary point of contact for communities to source and share good news stories, ensuring timely and accurate information flow.
• Stay connected and informed about local events and initiatives to create opportunities for positive publicity.

Earned Media Opportunities

• Support planning in press conferences, media events and related events.
• Create press materials including but not limited to press releases, talking points, media statements, pitches, FAQs, briefing documents, blogs, matte stories and other items.
• Source internal experts from across the organization’s communities for earned media opportunities.
• Create opportunities for positive media relations to key media outlets in targeted communities.

Who you are:

• Post graduate certificate or Bachelor’s degree in Journalism, Communications or a related field required.
• 2-3 years’ experience in communications and/or media relations
• Experience working with Microsoft Suite (Word, Outlook, Excel, PowerPoint, etc.)

• Strong storytelling and editing skills with attention to detail.
• Experience with Canva or similar design tools to create visually engaging communication assets.

• Excellent organizational and project management skills.
• Excellent interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.

What you need to know:

• Any offer of employment will be conditional upon a criminal background and references check.
• We will review applications as they are received. Only those candidates selected for an interview will be contacted.
• Sienna Senior Living may utilize artificial Intelligence to screen or assess applicants for this position.

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace.  In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.