National Account Manager - Kroger (Cincinnati-based)

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Bel is seeking a National Account Manager to drive GoGo SqueeZ growth at Kroger from a Cincinnati home base. In this role you will partner with the Director of Sales to expand distribution, lead category management initiatives, and deliver compelling customer-facing presentations while collaborating cross-functionally to achieve budgeted sales and profits. You’ll use Circana, Nielsen and other tools to spot trends, support SKU rationalization, and develop planograms, forecasts, and trade strategies, including deductions. Ideal candidates have 2+ years in CPG sales or category management, strong analytics, Kroger/Center Store experience, and an entrepreneurial, high-integrity mindset. Remote with up to 30% travel; base 140-160k, 20% bonus. Tips: tailor your resume to Kroger, quantify impact, highlight data-driven storytelling and independent collaboration.

Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.

Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.  #IWorkForAllForGood

Job Description Summary

The National Account Manager role located in Cincinnati, OH, is a key contributor to the success and growth of GoGo SqueeZ brands at key retail partners. In close partnership with the Director of Sales – Kroger, you will identify and develop strategic opportunities while strengthening relationships with customers and collaborating with internal teams. This role is instrumental in designing and executing initiatives that support the company’s vision and financial objectives, helping us reach new levels of market leadership and sustainable growth. Strong category management skills and the ability to deliver engaging, customer-facing presentations are essential. Success in this position requires managing multiple priorities, building strong partnerships, and maintaining a focus on quality and results. 

Essential Duties and Responsibilities

• Business Development & Account Expansion
  • Expand existing business by managing key accounts and leveraging new and existing relationships.
  • Assist the Sales Director in identifying key divisional opportunities.
  • Utilize the full extent of company resources to increase distribution and ensure ongoing customer satisfaction.
  • Conduct key customer presentations and develop supporting materials with the marketing team.
  • Represent the company at trade shows, distributor events, and retailer functions.
  • Monitor and report on distribution, retail pricing, and competitive activity in a timely fashion.
• Category & Sales Management
  • Build, update, and interpret multiple business metrics through weekly/monthly reporting.
  • Implement Category Management best practices with designated brokers, distributors, and retail accounts.
  • Use internal, syndicated, and customer data to generate external sales insights, recommend SKU rationalization, and identify market trends.
  • Collaborate with the Sales Director to develop specific planograms.
• Cross-Functional Collaboration & Communication
  • Partner with cross-functional teams including Category Management, Revenue Growth Management, Sales Operations, Marketing, Demand Planning, Logistics, Customer Service, Finance, and HR.
  • Communicate effectively and in a timely manner with internal team members.
  • Manage and report competitive activity such as pricing, promotions, and new product launches.
  • Oversee customer forecasts, inventory, and demand planning.
• Financial Management & Administration
  • Work with the Sales Director to achieve budgeted sales, profit, and distribution goals.
  • Support the annual budget planning process.
  • Manage assigned financial budgets, including trade deduction management.
  • Complete all other duties as assigned.

Qualifications and Skills

• Bachelor’s degree strongly preferred.
• Minimum 2+ years of successful experience in CPG category management or sales.
• Proven analytical skills, including expertise in Circana/Nielsen, Market 6, and 84.51 Stratum.
• Experience with Trade Point, 1WS/VIP, Kroger Supplier Hub, and Lavante is preferred.
• Prior experience with Kroger and Center Store is a plus.
• Demonstrates a strong attention to detail and operates effectively in a dynamic environment.
• A passionate sales professional with the ability to lead client calls and close sales.
• Operates with a high level of integrity and consistently models excellence.
• Exhibits exceptional presentation and communication skills, both written and verbal.
• Possesses an entrepreneurial spirit and genuine enthusiasm for business growth.
• Self-motivated, curious, and able to work independently without extensive supervision.
• Proven track record of achieving goals, exceeding sales plans, and acquiring and growing new retail clients.
• Builds relationships quickly and leverages maturity and business acumen to make sound decisions.

Working Conditions

Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Up to 30% business travel may be required. This is a remote role working from home-based office in Cincinnati, OH area.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards

• Base Salary: $140,000 - $160,000
• Bonus Opportunity: 20%
• Auto Allowance
• 4% match on 401k
• BCBS Medical, dental, vision coverage and PTO available Day 1

Bel is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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