Online Engagement & Social Media Manager

Diemen Full-time Marketing - Marketing strategy

Responsibilities

Social Channel Fanbase Uplift & Content Drive Audience Growth: Develop and execute aggressive acquisition strategies to rapidly grow our follower base across key Benelux social channels (focusing on LinkedIn, Instagram, YouTube, and TikTok). Produce Interactive Content: Create and curate highly shareable, localized multimedia content (Reels, TikToks, interactive polls, and livestreams) designed to spark conversations and viral reach. Track Digital Trends: Monitor emerging platform features, algorithm changes, and digital trends to maximize organic reach and maintain cultural relevance. Online Community Engagement Build Relationships: Manage daily interactions with followers, brand advocates, and EV enthusiasts to foster a loyal, highly active online community. Spur Conversions: Turn passive followers into active brand champions and prospective buyers through interactive Q&As, exclusive sneak peeks, and digital activations. Manage Reputation: Monitor online sentiment and respond swiftly to public feedback or queries in close coordination with the Head of Marketing & PR. Homepage & Website Performance Optimization Optimize Homepage Experience: Own the performance of the local Benelux homepages, ensuring clear messaging, intuitive visual hierarchy, and frictionless user flows that immediately capture visitor interest. Improve User Experience: Analyze user behavior across all local digital touchpoints to identify navigation friction points and optimize the digital customer journey. Boost Conversion Rates: Redesign and optimize local landing pages and homepage modules to increase critical conversion rates, such as test-drive bookings and vehicle configurations. Enhance SEO & Traffic: Collaborate with the digital marketing team to drive high-quality organic traffic to the homepage and deep pages via optimized copy and search engine best practices. Data Analysis & Testing Track Performance: Deliver weekly and monthly analytical reports tracking engagement rates, audience growth metrics, and web/homepage KPIs (e.g., bounce rates, scroll depth, CTR, and lead attribution). Run A/B Tests: Continuously experiment with homepage content formats, website layouts, and calls-to-action (CTAs) to refine performance based on data.

Qualifications

--