Park Management - Assistant General Manager - PA1

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Parkdean Resorts seeks an inspiring Assistant General Manager to support the General Manager in delivering park operations, guest experiences and commercial performance. This leadership role offers a path to a future GM with department ownership and development. You will deputise for the GM, coach Heads of Department, drive improvements, support recruitment and training, and help manage financial performance. The ideal candidate has proven multi-department leadership in a fast-paced environment, strong commercial instincts, emotional intelligence, IT fluency and a full UK driving licence, plus weekend and bank holiday availability. To apply, tailor your CV with leading teams, cost control and people development, and align with Parkdean values and the GM progression path.

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We’re looking for an inspiring and hands on Assistant General Manager to support the General Manager in delivering exceptional park operations, guest experiences, and commercial performance. This is a key leadership role - visible, proactive, and central to the smooth running of the park.
If you’re ambitious, people focused, commercially astute and ready to develop into a future General Manager, this role offers a fantastic pathway for progression.
As an Assistant General Manager, you will support and represent the General Manager across all aspects of park leadership. You’ll help bring our culture and values to life, ensuring teams are motivated, operational standards are high, and the park runs seamlessly day to day.
Alongside your operational responsibilities, you’ll follow a tailored development plan designed to prepare you for promotion into a General Manager role. You’ll gain exposure to all areas of the business while taking hands on ownership of departmental performance and leadership.
What you will be doing...
• Support and represent the General Manager across all areas of park management.
• Build a strong, trusted working relationship and confidently deputise during periods of absence.
• Work closely with all Heads of Department to ensure smooth, efficient, high quality operations.
• Champion improvements across all departments to enhance guest and owner satisfaction.
• Review service and operational performance data, supporting GM led action plans.
• Lead by example - bringing our values to life and fostering a positive, inclusive culture.
• Coach, mentor and develop Heads of Department to build their leadership capability and confidence.
• Support recruitment, induction and ongoing training in partnership with the People Team.
• Help embed accountability, succession planning and strong team engagement.
• Support delivery of financial performance including sales revenue, margins, budgets and payroll.
• Monitor spending, identify risks, and escalate concerns promptly - taking corrective action when required.
• Contribute to commercial initiatives that increase sales growth and profitability.
About you...
• Experience leading and managing large teams across multiple departments in a fast paced environment.
• A leadership style grounded in positivity, engagement, development and accountability.
• Strong commercial awareness and experience contributing to financial performance.
• Confident IT skills and the ability to learn new business systems quickly.
• Excellent organisational and planning skills with the ability to manage competing priorities.
• High emotional intelligence - calm under pressure, great with people, and confident in managing conflict and change.
• A clear ambition to progress into a General Manager role.
• Experience supporting or delivering large scale operational or commercial projects.
• Flexibility to work weekends, evenings and bank holidays.
• Full UK Driving Licence.
So, why Parkdean Resorts?
Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:
• The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training!
• You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.
• A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
• A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
• Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.

We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.
Are we the right fit for you?
At Parkdean Resorts, every park is a place to start something great; a place where you can develop your skills, take on new challenges, and thrive alongside a team that supports you every step of the way.
Our parks create meaningful memories for our guests and know that great service is more than a smile - it’s understanding the value of every moment. Because it’s not just what we do, it’s who we are. Join a team that puts heart into every holiday. Be the Heart of the Park.
Parkdean Resorts takes safeguarding seriously therefore background checks including DBS (or equivalent) will be carried out if appropriate.
We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests as part of the recruitment and assessment process, please contact Roisin at [email protected].