Performance Marketing Manager (m/f/d) | 100% | Hybrid working model | Zurich

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SMG Swiss Marketplace Group seeks a Performance Marketing Manager in Zurich for a 100% hybrid role. Plan and optimize Search Engine Advertising for SMG brands, collaborate with social and display teams, and drive performance via testing. Partner with brands to meet goals and contribute to measurement and attribution. Requirements: native German, fluent English, 6+ years in digital marketing with a strong Paid Search focus, proven Google Ads success; GA4, Looker Studio and Shopping feeds. Benefits include six weeks holiday, hybrid setup, parental leave, travel benefits, transparent pay, and gear. Apply with a detailed CV and supporting documents that highlight paid search wins and include a concise case or metrics.

Company Description

Welcome to SMG Swiss Marketplace Group AG
SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
 

Job Description

The Performance Marketing Manager is a central function within Group Marketing, where you will work with all SMG Swiss Marketplace Group AG business units and join a team of digital and performance marketing experts.

Your responsibilities

• You will plan, manage and optimise the Search Engine Advertising efforts for various SMG brands
• You will work with other digital marketing channels (Social ads, programmatic, display) and are willing to step in for other channels when required
• You will drive performance, monitor, analyse and recommend optimisation and growth opportunities with a strong testing mindset
• You are comfortable challenging the status quo and will actively contribute to the optimisation of the processes and workflows
• You will work together with our brands to achieve their marketing goals and ensure the implementation of digital marketing best practices
• You will work with different marketing professionals, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities
   

Qualifications

• You are a Native German speaker and fluent in English (our business language)
• +6 years of experience on various digital channels with a very strong focus on Paid Search. Other digital marketing channels experience is a plus
• Proven track record in Google Ads.
• Experience with the Google Marketing platform (SA360, DV360, CM360)
• Solid hands-on experience with GA4, Looker Studio, Google Sheets and Google Tag Manager
• Feed management tools proficiency, with a strong Google Shopping experience
• Enjoy working with different stakeholders with a service mindset, flexibility and comfortability with priority changes
• Problem-solver with a high ability in troubleshooting, with a reliable and proactive attitude
• Excellent project management skills, highly organised and detail-oriented, with the ability to manage simultaneous tasks in an extremely fast-paced environment
• Bachelor's degree in Business, Marketing, Technology or equivalent practical experience

Additional Information

What do we offer? 🤝

• 6 weeks of holidays per year (plus option to buy 10 extra)
• 40-hour work week with flexitime (capped at 45 hours)
• A hybrid work setup with flexibility to work remotely
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
• Gender-neutral pay and transparent career paths
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
• An inclusive and innovative environment where your voice matters
   

Recruitment Process 📆

We keep hiring simple and human:

• Initial Video-Call with one of our Recruiters
• Technical Interview / Meet the Hiring Manager
• Case Study & Team Fit Conversation
• Meet relevant Business Stakeholders

Apply now
To take advantage of this opportunity, please send us your detailed CV and feel free to include any supporting documents that will help us understand why you are the perfect fit.

#LI-Hybrid

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).

Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.