Product Go-To-Market Manager – Benelux

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XPENG is hiring a Product Go-To-Market Manager for Benelux to own the end-to-end GTM for vehicles, facelifts, model year changes, and feature updates in the Benelux region. Translate global strategy into local positioning and define local product mix with HQ and regional teams. Lead launch planning and cross-functional execution, manage timelines and readiness checklists, and coordinate with data partners like JATO and RDC and leasing companies. Act as the product expert for the Benelux NSC and agent network, delivering enablement tools, pricing input, and market intelligence. To apply, highlight hands-on GTM leadership, measurable launch impact, collaboration with HQ and regional teams, and Diemen onsite readiness.

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Product Go-To-Market Manager – BeneluxDiemenFull-timeProduct / Planning / Project management - Product managerResponsibilitiesKey Responsibilities Product Go-To-Market Strategy - Own and execute the end-to-end go-to-market strategy for XPeng vehicles, facelifts, model year changes, and major feature updates in the Benelux region. - Translate global product strategy into local market positioning, value propositions, and customer messaging. - Define local product mix, specifications, and option strategy in collaboration with HQ and regional teams. Launch Planning & Execution - Lead planning and execution of vehicle launches and key product milestones, ensuring cross-functional alignment. - Develop and manage launch timelines, deliverables, and readiness checklists across marketing, sales, aftersales, and agents. - Secure proper information sharing to external data partners (eg. JATO, RDC and leasing companies) - Coordinate closely with Retail & Event Marketing teams to deliver impactful launch events, roadshows, and test-drive programs. Agent & Sales Enablement - Act as the product expert for the Benelux NSC and agent network. - Develop and deliver sales enablement tools including product trainings, launch playbooks, comparison guides, FAQs, and objection-handling materials. - Support agents with product-related guidance, competitive insights, and customer-facing narratives. - Ensure consistent product knowledge and messaging across all markets and retail touchpoints. Pricing, Competitor & Market Intelligence - Support pricing strategy, product competitiveness analysis, and market benchmarking. - Monitor competitor activity, product launches, and pricing movements across the Benelux markets and differentiate as such. - Gather feedback from agents, customers, and the field to continuously refine product positioning and GTM strategy. Cross-Functional & NSC Collaboration - Work closely with NSC sales, marketing, retail, aftersales, and operations teams to ensure product readiness and commercial alignment. - Serve as the key local interface between HQ product teams and the Benelux markets. - Support localization of global materials and ensure regulatory and market-specific compliance.Qualifications--Apply