Product Manager - Neo Biz - Business Banking Proposition

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Mashreq seeks an NEOBiz Product Manager to partner with the Head of Products and shape a digital business banking proposition that positions NEOBiz as a market leader. You will drive Digital Product Proposition & Innovation, conduct market research and push digitization and automation, and manage P&L campaigns for growth. The role covers NTB growth and digital acquisition, collaborating with Marketing on briefs and channel plans, and monitoring third-party channels. You will map end-to-end onboarding and servicing journeys, partner with UX, tech and ops to deliver seamless flows, and lead cross-functional delivery with Finance, Fraud, Legal and Compliance. To apply, show measurable results in launches, onboarding improvements, and funnel optimization, and demonstrate stakeholder leadership while onsite in the UAE.

NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

Digital Product Proposition & Innovation

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition

• Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes

• Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year

   

NTB Growth & Digital Acquisition Strategy

• Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.

• Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.

• Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance 

Journey Management – Onboarding & Servicing 

• Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).

• NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

   

  Digital Product Proposition & Innovation

  • Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.

  • Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition

  • Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes

  • Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control.   Track different metrics to ensure that the business achieves profitable growth round the year

     

  NTB Growth & Digital Acquisition Strategy

  • Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.

  • Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.

  • Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance 

   

  Journey Management – Onboarding & Servicing

  • Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).

  • Partner with UX, tech, and operations to deliver seamless, intuitive digital flows with high NPS and low drop-off rates.

  • Leverage automation, self-serve, and personalization to enhance digital experiences and reduce operational costs.

  Cross-functional Delivery & Stakeholder Management

  • Work with internal stakeholders including Technology, Finance, Fraud, Legal, Compliance and operations to deliver product and marketing initiatives.

  • Lead delivery sprints and go-to-market plans for new product features or enhancements.

  • Act as the central point of contact for proposition performance, marketing alignment, and customer experience.

  Key Skills & Experience

  • MBA/Master’s Degree in finance, marketing or related field

  • Experience in product management, digital proposition, or portfolio roles – ideally in banking, fintech, or a digital-first business

  • Strong understanding of digital marketing tactics, tools, and channels, including experience in customer acquisition and funnel optimization.

  • Excellent communication, stakeholder engagement, and cross-functional leadership skills.

   

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