Product Marketing Manager, Core and Artist, YouTube Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to navigate ambiguity and develop insights-driven strategy, ideas, and recommendations with varying degrees of information.
• Ability to build collaborative partnerships and influence effectively cross-functionally in a matrixed organization.
• Excellent quantitative reasoning, creativity, analytical and strategic skills.
• Excellent written and verbal communication skills.
• Passion for audience and audience experiences.

About the job

YouTube is the world’s most loved video service, where people come together to watch and engage with the videos, creators and artists they love. Our mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we share and build community through our stories.

In Core and Artist Marketing, our goal is to strengthen our product experiences within the YouTube main app to responsibly grow among key audiences. As a Product Marketing Manager, you will be a strategic marketing lead defining YouTube’s opportunity and positioning across many different experiences by delivering insights-driven strategies, crafting narratives, shaping product, and activating GTM. Along the way, you will act as the connective tissue across functions and local, regional, and global teams.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Develop comprehensive product marketing strategies and execute integrated Go-To-Market plans (from positioning to launch) to drive awareness and adoption.
• Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions.
• Navigate complex stakeholder networks across global and regional teams to ensure a consistent brand and user experience.
• Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership.
• Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing work streams.