Product Marketing Manager
SeequentJobsCloseBy Editorial Insights
Seequent is hiring a Product Marketing Manager to own the marketing strategy for your product portfolio, translating complex underground technology into clear, customer-focused messaging and aligning global product, design and regional teams. You will lead go-to-market plans, product launches, and research to shape positioning, buyer personas, and content such as solution briefs and playbooks, while partnering with Digital and Field Marketing to drive campaigns and support internal teams. Requirements include 7+ years in B2B SaaS product marketing, a degree in business, geosciences, or engineering, and a track record in global campaigns and cross-functional influence. This onsite role is in Vancouver or Christchurch; travel may be required. To apply, tailor your CV with GTM wins, leadership examples, and data-driven results, and include campaigns and personas.
Product Marketing Manager
The Position As a Product Marketing Manager, you will be the driving force behind our marketing strategy for your portfolio of products. You will play a critical role in connecting and collaborating across global product and revenue teams, transforming complex technical information into compelling positioning that differentiates Seequent from the competition and resonates with target audiences. From acquisition to retention, your work will ensure that the voice of the customer is at the heart of everything we do. In this role, you will have the opportunity to: · Develop and execute a dynamic product marketing strategy. · Lead go-to-market strategies and ensure successful product launches. · Conduct in-depth customer, competitor, and market research to inform marketing strategies. · Collaborate across product, design, customer experience, and regional teams to ensure alignment on goals and cohesive execution of strategies. · Craft clear and impactful product positioning and messaging. · Collaborate with Digital and Field Marketing teams to deliver high-impact campaigns. · Enable internal teams with consistent and effective communication of our product positioning and messaging. · Create engaging content for both external and internal audiences, including solution briefs, white papers, and sales playbooks. · Develop and maintain detailed buyer personas. · Contribute to product naming and commercialisation decisions. · Collaborate with Product Management and Customer Marketing to implement strategies that drive product adoption, usage, and customer retention · 7+ years of experience in Product Marketing, preferably in B2B software or SaaS. · A degree in business, geosciences, engineering, or a related field. · Proven expertise in developing global campaign content. · Strong understanding of B2B buyer personas and customer journeys. · 7+ years of experience in Product Marketing, preferably in B2B software or SaaS. · A degree in business, geosciences, engineering, or a related field. · Proven expertise in developing global campaign content. · Strong understanding of B2B buyer personas and customer journeys. · Excellent written and verbal communication skills. · Strong project management skills to oversee marketing campaigns and product launches. · Ability to analyse customer and product insights to make data-driven decisions. · Creative and strategic thinking with a willingness to try new things. · Strong interpersonal skills to collaborate with cross-functional teams and manage external vendor relationships. · Ability to build rapport with and influence senior leaders. Additional Information The role is an office-based position based in either Vancouver or Christchurch, NZ. There may be a requirement, from time to time, to travel internationally and attend meetings outside of standard work hours in order to connect with peers in other time zones. #LI-SS1
To be successful in this role, you should have:
At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.
Our people – Working at Seequent means becoming part of a community of collaborative innovators with insatiable curiosity and a passion to make a difference. Seequenteers are experts at what they do, visionaries with bold ideas for the future, and driven by a desire to make meaningful change.
Our culture – At Seequent you’ll be encouraged to Find a Better Way, Think Customer, Collaborate Enthusiastically, Exceed Expectations and Take Ownership, no matter what role you’re in. Our values define a culture of open mindedness, connected teams despite geographical distance, transparent communication, and leadership at any level, where everyone is welcome as their authentic self.
Our offices – Seequent operates from offices all over the world; as part of the Bentley Systems family. Our office hubs are fueled by barista-crafted coffee, games, table tennis, Lego, online trivia battles, and regular office team events. We like to celebrate our wins with cake too, lots of cake.
Benefits – Competitive salary, flexible working, a paid day each year to volunteer, an employee share purchase plan in most locations, rewards & recognition program, continuous learning and career growth opportunities, internal engagement events, culture & wellbeing program, personal support resources. Additional benefits are unique to each location Seequent resides in.