Product Marketing Manager
BT GroupJobsCloseBy Editorial Insights
BT Group is hiring a Product Marketing Manager to translate business strategy and market insight into impactful go-to-market plans that drive product adoption and growth. You’ll orchestrate launches, craft clear positioning, and coordinate cross-functional work with product, sales and enablement, while tracking KPIs and optimizing campaigns. Essential: proven B2B product marketing experience, strong positioning and messaging, track record of launches, and ability to turn market and customer insights into action. Desirable: telecoms or public and private sector comms. Tips for applying: tailor your CV to show successful launches and GTM execution, quantify results, highlight cross-functional collaboration, and confirm onsite availability in London, Birmingham, Bristol or Manchester.
Location: London, Birmingham, Bristol or Manchestet
About the role
The Product Marketing Manager is responsible for translating business strategy and market insight into impactful marketing plans that drive product adoption and growth. By coordinating go-to-market activities, supporting launches, and ensuring clear, differentiated messaging, this role helps BT’s propositions succeed in a competitive market.
This role works cross-functionally to align teams, solve complex challenges, and optimise marketing performance—making a direct contribution to business results. This position is essential for connecting strategy to execution, supporting the wider product marketing vision, and ensuring that marketing activities deliver measurable value for customers and the organisation.
What you’ll be doing
- Translate business and product strategy into actionable marketing plans and go-to-market activities.
- Coordinate and deliver product launches, ensuring clear positioning and messaging across channels.
- Gather and apply market and customer insights to shape campaigns and drive adoption.
- Work cross-functionally with product, sales, and enablement teams to align on priorities and execution.
- Manage campaign performance, track KPIs, and recommend improvements based on data and feedback.
- Support the development of sales tools and content to enable successful customer engagement.
- Solve problems and remove barriers to ensure marketing activities are delivered on time and to a high standard.
- Contribute to a collaborative, high-performing team culture, sharing best practice and supporting colleagues.
Essential Skills / Experience
- Experience working in a product marketing or related marketing role, ideally within a B2B environment.
- Strong understanding of product marketing principles, including positioning, messaging, and go-to-market planning.
- Proven track record of supporting or delivering product launches and go-to-market activities.
- Background in gathering and applying market, customer, or competitor insights to inform marketing plans.
- Excellent project management and organisational skills to coordinate campaigns and launches.
- Strong copywriting and communication skills, able to craft clear messaging and collaborate across teams.
- Experience working cross-functionally with teams such as product, sales, or enablement to deliver projects.
- Hands-on involvement in campaign management, including tracking performance and reporting on results.
- Commercial awareness, understanding how marketing drives business outcomes.
Desirable Skills / Experience
- Experience with public and private sector communications
- Previous telecommunications industry experience
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK
We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.